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Fitness Marketing Strategies | Mentoring | Consultation

I help increase the number of your members, their visits & retain them! There's no reason to take the hard road if it isn't necessary.
Open today until 16:00
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Updates

It’s easy to get lost in plans, campaigns & ideas.

There are so many things you could do.

But where to start?

So many things sound good.

But which is the first step? How do you know that step is THE good step?

I understand, you’re mixed up with marketing. It looks simple. Why is so complicat...

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3-Month 1:1 Marketing Mentoring Programme

£1,499.00

Are you a newly qualified fitness professional, or a seasoned instructor/trainer, perhaps a gym/fitness studio owner, or a fitness franchise owner?

There’s no reason for someone to take the hard road if it isn’t necessary.

Get new clients and retain them as long as possible with my 3-month 1:1 ...

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Book

Motivating & recognising the efforts of your members = increased retention.

Let your hard-working gym members know that you, their personal trainers and coaches are paying attention.

Create a member of the month program. You can do this in different categories (attendance, weight loss, personal...

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Book

Did you know...

... 90% of personal trainers/fitness professionals quit within the first year?

It should NOT be like this!

And you can change this by learning;

🔹️ how to market yourself
🔹️ how to find your ideal clients (the ones who want to work with you and have money to spend)
🔹️ what t...

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Book

Do people know what you're selling? Do they know what you stand for?

Yeah, I have a fitness business, isn't that obvious?💁‍♀️

You might think it's obvious, but it may not be to potential members/clients.

Your members are rather come from the older generation? Or are they mums with young kids?...

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Book

All of the money that you spend generating leads will be wasted if you can’t actually convert those leads into paying members/memberships.

Most people don't make a decision purely based on the cost of membership.

Hopefully you know your competitors inside out, so you can pinpoint YOUR values a...

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Book

I'm on a mission to save the world. 🌍

I help the NHS to reduce its costs. I help thousands of people combat mental health problems.

I help thousands of people to live a happier and healthier life.

How do I achieve these?

I help fitness businesses to increase the number of their members, thei...

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You have a gym/studio and you want to bring in more money to cover overheads and make some money aside that you can invest in later.

One reasonably easy method is to incentivise your staff to sell.

This is a super easy way to generate that extra income, because trainers and instructors will be ...

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Book

You need something to get people excited about your gym/studio.

Let's discuss one of the options you have in terms of achieving this.

How about creating free courses for beginners on

🔹️ how to get committed to losing weight/gaining weight
🔹️ how to get the most out of your gym membership
🔹...

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Book

Services

🙋‍♀️ Why choose to work with me? 🙋‍♀️

  • ✔ Free Initial Marketing Review

    I don't want to sell you anything you don't need. When you book your consultation we’ll follow my 3 steps system to be able to understand your business. #1 Call for a basic understanding of your needs and issues. #2 Questionnaire tailored to your business. #3 Call to discuss next steps or saying goodbye. I'll only charge you for the consultation
  • ✔ Fixed Price Consultation

    The marketing consultations are fixed priced and start from only £99 or £149 (after the 3 steps system). To start with, you can receive an evaluation of your current marketing techniques. Also, you'll benefit from expert advice for the next steps needed to generate more traffic, leads and sales (and you can pick my mind).
  • ✔ No Pressure

    I'm the kind of person who has very strong morals and ethics and values integrity. I'm also picky and don't work with everyone, because if I feel we could not generate value or don't share the same values, then we are not a match made in heaven. Hence I have the 3 steps system with no strings attached. Let’s assess your needs & see if I can help you, but also whether we'd be a good fit.

Fitness Marketing Consultation From £99

  • 🤝 3-Month Bespoke 1:1 Marketing Mentoring

    £1,499.00
    We meet 3 times a month in this 9-hours mentoring package (in-person or online) and you get "homework" all the way too. It's designed around you and your business and can cover anything from; 🔹️ Determine your business objectives🔹️ Find your business values & whys🔹️ Define your target market🔹️ How to generate leads & convert them into clients 🔹️ Identify your business options/opportunities/USPs🔹️ Clarify your offering🔹️ Motivating members🔹️ Creating your 90-day plan🔹️ Finding routes to market🔹️ Creating an action plan🔹️ Establishing and building your tribe🔹️ Offline and online marketing techniques🔹️ In-person or online training.
  • ☎ Instant Marketing Help Via Phone - 60-minutes

    £99.00
    Do you have a quick question about a gym email marketing campaign or what the best platform is for social media marketing for a personal trainer? This is for you if you need some fitness marketing help right now! Quick, actionable & realistic advice. Let's speak through YOUR issues and bounce off ideas. There's no 3 steps system, just you, me & your questions.
  • 📞 Fitness Marketing Consultation Via Phone/Zoom - 60-minutes

    £149.00
    Do you need lead generation ideas for gyms & personal trainers? Do you want me to get to know your fitness business and offering a bit better, so I can give you more specific advice? Let's chat about YOUR NEEDS and I offer a fixed price, no-nonsense approach to give you peace of mind. You get marketing advice with no hidden costs. The 3 steps system is included.
  • 👩 Fitness Marketing Consultation In Person - 60-minutes

    £199.00
    Do you need fitness marketing ideas? Do you feel stuck because your gym advertising campaign brings low-quality leads? Digital marketing for your fitness business all went wrong? Let's meet in the old fashioned way, face-to-face and talk through your situation! I offer a fixed price, no-nonsense approach to give you peace of mind. You get marketing advice with no hidden costs. The 3 steps system is included. Minimum order is 2 hours or payment of equivalent. Within 10 miles there is no charge for travel cost.
  • 📆 Fitness Marketing Consultation In Person/Zoom - Daily rate

    £999.00
    Are you thinking of gym membership sales strategies? Do you need some fitness marketing ideas? How about sorting out a huge chunk of it in one day? Imagine that you're working through the day, finding answers and actually can see the path you want to go! Let's do this in 8 hours, one working day. The 3 steps system is included. Within 10 miles there is no charge for travel cost.
  • 📑 Marketing Summary & Action Plan

    £299.00
    Summary of your fitness business and a few suggested steps you should take based on your marketing objectives. *This service is available for clients after consultation.*

Competitor Research From £499 For Gyms, Health Clubs & PTs

  • 🥉 BASIC | Competitor Research

    Auditing your main competitor's social media platforms. Spying on their promotions, day-to-day operation, engagements and community, so you can learn from it. It helps you to find all those bits you're excellent at, and establish differentiators. Delivery 14 days (express delivery possible).
  • 🥈 STANDARD | Competitor Research

    Auditing your main competitor's digital channels/platforms. This is a big dive into their complete online presence! How do they generate leads, what promotions do they run, how does their website operate, what do they push? Let's learn about their digital fitness marketing strategies, so you can improve your business! Delivery 21 days (express delivery possible).
  • 🥇 PREMIUM | Competitor Research

    Auditing your main competitor's complete marketing activities. The complete package. Get to know them on a very deep level from social media channels, website, affiliate partners, publications, events & strategic partners. All legally. By understanding your competitors, you can perhaps collaborate with them, learn from their mistakes and from their wins. So when you marketing your fitness business, you'll be in a better position and see how the market moves. Delivery 29 days (express delivery possible).

Marketing Audit From £499 For Fitness Businesses

  • 🥉 BASIC | Marketing Audit

    Auditing all of your social media platforms and providing you with recommendations. Do you need leads from social media? Do you know how social media marketing can help with brand awareness, lead generation and influencer marketing in the fitness industry? Do you make the most out of your social channels? Let's see. Delivery 14 days (express delivery possible).
  • 🥈 STANDARD | Marketing Audit

    Auditing all of your digital channels/platforms and providing with you with recommendations. Digital marketing for gyms, health clubs and personal trainers can be tricky. There are so many things to think of. Email marketing, website conversion, social media, advertisement and blogs. And many more. Do you lose business due to your digital marketing? Let's solve it if you do so! Delivery 21 days (express delivery possible).
  • 🥇 PREMIUM | Marketing Audit

    Auditing all of your marketing activities and providing you with recommendations. This is the one most fitness businesses need. A complex audit of all of your marketing activities. If you want to increase the retention rates of your gym/studio, then you need to know all your numbers, facts and results. This is the base, the starting point, the foundation of your fitness marketing strategies. If you want to run your business at capacity and safely grow you can't miss this. Shall we start with this? Delivery 29 days (express delivery possible).

Marketing Strategy Consultation From £499 For Fitness Businesses

  • 🥉 BASIC | Marketing Strategy Consultation

    1 x 60 minutes phone call to review your brand goals and provide strategic recommendations with a tailored action plan. I'm going to review the image of the brand in the market. By using the Balanced Score Card framework I'll divide up the objectives by perspectives – financial, member, process, member engagement, operational excellence. And lastly, you also receive a tailored action plan where I'm going to outline your goals, objectives, measurements, action steps and responsibilities for each step (similar to a campaign plan). The 3 steps system is included. Delivery 14 days (express delivery possible).
  • 🥈 STANDARD | Marketing Strategy Consultation

    1 x 60 minutes phone call to review your brand goals and provide strategic recommendations with a tailored action plan and a marketing strategy report. In addition to the Basic Marketing Strategy Consultation, you'll receive a detailed marketing strategy report. This document addresses your business performance under your existing fitness marketing strategy and whether the strategy has been effective in achieving your objectives. It’s the analysis of your existing strategy itself, and of how you implemented it, presenting guidance for future strategic planning. The 3 steps system is included. Delivery 21 days (express delivery possible).
  • 🥇 PREMIUM | Marketing Strategy Consultation

    2 x 60 minutes phone call to review your brand goals and provide strategic recommendations with a tailored action plan, promotional campaign and marketing strategy report. In addition to the Standard Marketing Strategy Consultation, you'll get another strategy call with me, and a promotional campaign. This extra document is about establishing your business goals, selecting campaign media, determining message and offer, outlining your creative, building campaign budget, projecting campaign ROI and outlining fulfilment. Quite detailed and pretty simple. The 3 steps system is included. Delivery 29 days (express delivery possible).
  • 👩‍🔧 Build A Marketing Strategy

    Market situation analysis along with segmentation strategy & strategy build. This is the service where I build a complete fitness marketing strategy for you. That document will discuss your purpose, establish the offering you're delivering or will deliver. It'll identify how & why your effort will help you achieve your mission & strategic goals. You'll have a good understanding of your fitness business by the research and analysis of your target market, competitors, possible business challenges and your competitive differentiators. I'll segment the market into different niches to better understand the values that your service will be able to provide each segment. Delivery 29 days (express delivery possible).

Marketing Plan from £849 For Personal Trainers, Gyms & Studios

  • 🥉 BASIC | Marketing Plan

    A customised marketing plan that achieves your desired business goals. This step comes after I crafted your marketing strategy. The marketing plan will outline your overall tactical marketing efforts, driven by your strategy. To implement it and use a combination of resources to achieve business objectives including membership sales targets, member acquisition or retention. It’s a detailed campaign dictating what you will do, where, when and how you will track success. The steps system is included. Delivery 14 days (express delivery possible).
  • 🥈 STANDARD | Marketing Plan

    A customised marketing plan and one customer/buyer persona (your ideal client/ target audience). In addition to the Basic Marketing Plan you'll receive one ideal client avatar. Who is your ideal client? The one who you can definitely solve their problem, they would love to work with you and they can afford your service. It sounds simple, but it isn't that simple. You need to feel and breath your target audience, otherwise anything you say just noise. It won't resonate or stick. The 3 steps system is included. Delivery 21 days (express delivery possible).
  • 🥇 PREMIUM | Marketing Plan

    A customised marketing plan, creation of 2 customer/buyer personas and marketing theme/idea. With this plan you receive 2 of your ideal clients. Pick this, if you have multiple services and you want to attract the right people with your messaging. You'll receive a marketing theme/idea document too, which will give you plenty to think about your promotions to engage with your members or increase sales/retention. The 3 steps system is included. Delivery 29 days (express delivery possible).

Workshops | Trainings | Seminars For Fitness Professionals

  • 👩‍🏫 Marketing Workshops for fitness professionals, instructors/trainers, gym/fitness studio owners & fitness franchise owners

    Gain more customers by understanding your market, business & its environment. Learn different techniques to build a successful fitness business. This is for you if you want to build your brand by DIYing your marketing! Topics # Competitor research # Target audience, values # Build a chatbot # Craft a promotional campaign # Develop a product/service # Marketing numbers you need to know
  • 👩‍🔬 Corporate Innovation & Ideation Workshops for fitness businesses

    Discover new approaches to overcome barriers, change and renew your fitness business. This is for you if you want to stay on top or survive in the long run. Objectives # Creating new, quality ideas # Improving ideas based on past success/by building on your strengths # Improve your offering/product to stay competitive # Change direction to be able to grow # Change the perception of your brand/business # Increase trust

💡 FAQs 💡

  • 💭 Why should you work with me?

    💡 Because I’ve been there, done that, know what you’re going through, know the risks, understand you and your business and know the pains of running a business. I know what it takes to grow your fitness business. I can take your fitness marketing performance to its maximum potential, with a proven record of improving ROI, I have been through hundreds of successful projects.
  • 💭 What are my achievements?

    💡 I know what it takes to grow your fitness business. I've been there. I trained over 10,000 people over the years. And managed to keep my members usually for 3 - 4 years. But let's get down to the numbers, 💪270% increase in business growth, 💪1,775% Return On Investment (ROI), 💪1,875% Return On Ad Spend (ROAS), 💪200% increase in email open rates, 💪1,800% increase in social media followers, 💪40% decrease in Cost Per Acquisition (CPA), 💪1,400% increase in Google Ads click-through rates (CTR), 💪600% increase in email CTR, 💪154% increase in referral traffic, 💪25% increase in repeat business, 💪40% marketing budget saved, 💪guest lecturing in marketing metrics at a university.
  • 💭 What should you expect from me?

    💡 I offer strategic thinking - tools and strategies on how to position your fitness business in the marketplace, how to see ROI on your marketing efforts and increase your sales whilst reducing costs through holistic business & marketing strategies.
  • 💭 How will your service help me out?

    💡 Depends on which service you pick, but generally speaking based on your marketing objective, I will look at your website, audit your other offline/online marketing activities and also your micro, macro environments and trends to recommend the best laid plans to help you achieve revenue growth related to your goal. I can help you increase the number of your members, their visits & retain them. I may need to ask various questions before I get started to ensure we are aligned.
  • 💭 Is there a difference in the quality of your services in Basic/Standard/Premium?

    💡 There is no difference in the quality of my services across each offering, because I believe in delivering high-standard solutions at affordable rates. The primary difference is the depth of the research/solution, the presented document will be based on the rate.
  • 💭 I don't have a big budget. Can you adjust your services/pricing based on my budget?

    💡 My services are created to produce high-standard solutions at affordable rates. There are several opportunities for growth at a tight budget, so depending on your specific case, I'll always work to create the best solution that works in your favour. And because I deliver value and results for you, I won't do it for free.
  • 💭 I already have an existing strategy, but it doesn't work. Can you help me out?

    💡 A lot of other service providers create strategies on a template-basis based on a certain marketing approach that they adopt. Whilst I am also biased in relation to certain market opportunities, (I am a business strategist and economist after all) I am extraordinarily analytical and provide specific/bespoke solutions that truly help.
  • 💭 How do we start the work?

    💡 We can schedule a free 15 minutes 📞 (just hit the "make appointment" button and fill out the form with your details). I have a 3 steps system. #1 Call for a basic understanding of your needs & issues #2 Questionnaire tailored to your business #3 Call to discuss next steps or saying goodbye. These steps help in the assessment of your marketing needs, and to determine how I can help you and also, whether we’d be a good fit.
  • 💭 I do not have time to implement your strategy. Can you manage my marketing for me?

    💡 I will consider taking on new customers for executing/implementing fitness marketing strategies on a case by case basis as a separate service. I am experienced in executing integrated digital marketing campaigns in email, chatbot, social media, search and paid ads and content strategy. We'll work it out!

Testimonials

19 hours ago
Viktoria is a fantastic person to work with, positive, friendly and she brings lots of ideas, energy and different perspectives. I would highly recommend her, because she has in depth knowledge of the sector and delivers a great service on time.
- Kevin W
a month ago
Viktoria was very accommodating (I rocked up to the appointment 30 mins too early!) and friendly. She was quick to suss me out and came up with some good solutions for my business. I gained a bit of confidence back too.
- Sally F
2 months ago
Friendly and knowledgeable. I had her Instant Marketing Help for a marketing campaign. She very quickly gave me several ideas and helped me prioritise. It's well worth the money.
- Amanda R

Let's tackle your marketing challenges

Are you a fitness business owner, director, or a fitness professional who feels frustrated because you constantly stress about getting clients & retain them?

Would you like to grow your business & increase your revenue but you feel you'd struggle to achieve this as you don't have a working marketing strategy?

There's no reason to take the hard road if it isn't necessary.

Book a 15-minute chat with me and let's see how my help can enable you to tackle your challenges and increase growth.

The aim of the chat is to see whether we're a good fit for each other and to see that I'm able to help you or not.

WHY WORK WITH ME?

Based on my strategic planning & changes I managed to achieve these results in many businesses;

✔ 20 - 270% increase in business growth
✔ 30 - 40% decrease in Cost Per Acquisition (CPA)
✔ 20 - 40% marketing budget saved
✔ 15 - 25% increase in repeat business
✔ 800 - 1,775% Return On Investment (ROI)

WHAT DO I DO?

I help increase the number of your members, their visits & retain them as long as possible to ultimately improve health & wellbeing and support physically active lifestyles.

My help contributes

🔹️ to improve your business
🔹️ to lower the costs of the NHS
🔹️ to help thousands of people to live a happier & healthier life

I achieve this by supplying mentoring, one-off and regular consultancy services, strategic planning (not the lengthy “MakeNoSense” approach), research, audit and workshops. 

WHO AM I?

I'm somewhere between a management & a marketing consultant. A digitally savvy, marketing-oriented Strategist & Economist, coming from a competitive sports background. I have strong commercial awareness and about 15 years of hands-on work experience in the marketing profession.

This time helped me to develop a holistic approach to business & marketing.

The vast majority of business challenges involve a mix of different considerations. My aim is to tackle the different elements of the same problem as one, dealing with each problem together.

The fact of the matter is that finding the right Marketing Consultant/Mentor can be quite challenging because you need someone who will understand your business, build a strategy and get the big picture of everything that you want to achieve.

WHO I WORK WITH?

I have a soft spot for the recreational & leisure industry. It gave me the power to achieve incredible things and to survive tough times.

I work with independent gyms/studios, health clubs, fitness professionals, personal trainers, small chains and franchises.

I help them grow by 20 - 270% through solving their marketing challenges.

DO I ONLY WORK WITH THEM?

No, I work with different businesses too, but my "favourite ones" are definitely sport/fitness related. 

WHY DO I DO MARKETING?

I kind of accidentally ended up doing marketing (first managing and growing my own sports organisation), but always loved that my job made a big difference.

WHAT DO I LOVE MOST ABOUT WHAT I DO?

I help thousands of people combat mental and physical health problems.

I help thousands of people to live a happier and healthier life. And this is pretty awesome if you ask me.

I love that I'm being able to make a difference, not ripping off clients and producing great work.

I also love the flexibility, freedom and sheer variety of people I get to engage with. In particular, I love getting to know business owners, directors, or entrepreneurs and exploring their business & marketing strategies/plans and change them for good. 

WHAT CAN YOU ACHIEVE WORKING WITH ME?

👉 tackle your challenges & increase growth whilst reducing costs
👉 gain clarity, focus, ideas, or a reality check right NOW
👉 or gain more customers & build your brand by DIYing your marketing

HOW CAN YOU WORK WITH ME?

Schedule your 15-minute chat with me!

When you book your consultation we’ll follow my 3 steps system to be able to understand your business;  

1. Call for a basic understanding of your needs & issues
2. Questionnaire tailored to your business
3. Call to confirm our appointment or saying goodbye

I'll only charge you for the consultation.

YOUR INVESTMENT

The one-day consultation costs £999

The 3 month 9-hours Marketing Mentoring costs £1,499

DO YOU NEED SOMETHING NOW?

Pick the 1-hour £99 Instant Marketing Help, where you can feel confident that you’ll leave with realistic & actionable steps. 3 steps system is not included.

WHAT'S NEXT?

Email me or click on the button to book your appointment with me

BEFORE YOU LAUNCH A MARKETING CAMPAIGN 

And also because I approach all my projects in a way that successfully delivers the business’s needs, we need to make sure your business has the right prerequisites before launching any marketing campaign.

This is important because the last thing I want is to waste money and time on something that cannot be that profitable without the necessities.

These are;
❓ minimum viable offer
❓ understanding of your audience/niche
❓ your core messaging
❓ processes & systems to handle an increase in sales

Your marketing should be driving your business growth so if you don’t have the above-mentioned necessities, first, we need to put that right.

FYI, a good strategy is NOT the product of hours of careful research and modelling that lead to an inevitable & almost perfect conclusion.

WORK WITH ME

Turn your objectives into a strategy and save thousands and thousands of pounds!   

Make your appointment if you need a clear and effective marketing strategy in place & you’re ready to take your marketing seriously.

Send me an email about what you wish to accomplish with your marketing 📩 and connect with me on LinkedIn.

Contact Us

Contact

Call now
  • 07923 422280

Address

Get directions
15 Colwick Manor Farm
Nottingham
NG4 2DP
United Kingdom

Opening Hours

Mon:8:00 am – 4:00 pm
Tue:8:00 am – 4:00 pm
Wed:8:00 am – 4:00 pm
Thu:8:00 am – 4:00 pm
Fri:8:00 am – 1:00 pm
Sat:Closed
Sun:Closed
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