Solving sales issues by communicating your uniqueness, coupled with strong messaging & content
VIP Intensive Days
The hidden danger that costs leads, sales and market share… and how the ex-athlete discovered a method of exploding your sales by 40%. How? By adjusting your messaging and leveraging buyer psychology with just a few VIP Intensive Days.
Selling isn’t easy nowadays, especially if only 5% of salespeople receive high-quality leads from marketing. Imagine that you need to feed 100 kids, but only 5 get nutritious meals; how could 95 of them grow strong? Here’s the ugly truth, a.k.a. official statistics about what makes it challenging to sell your offering… And what you could do about it.
How could you change this?
By qualifying your leads by your content in advance. Do you want to see if you could naturally improve this percentage?
How could you change this?
By creating content to nurture prospects in a way that ‘makes’ them buy. Do you want to see if your content does the heavy lifting?
How could you improve yours?
By giving them the tools, they need to influence their prospects. Do you want to know what could do to increase their performance?
To stay with the ‘feeding 100 kids’ example, half of the kids, 50, would only get the food they can’t digest. From the 100 portions of food you purchased, 79 will get thrown away. That’s a colossal waste. And from the 5 kids out of 100, who got the nutritious meal, only 4 would say it was tasty.
What would you need for higher-quality leads?
Content that follows your prospect’s buyer journey and uses buyer psychology. Do you want to know if your inbound marketing hits the bar?
What would you need to increase your sales?
Content marketing opens up the opportunity to convert more leads. Do you want to see if the content you create helps them convert?
What would you need to convert more sales?
Strategically written content your prospects can binge. Do you want to know if you give the information your prospect needs to ‘help’ them buy?
The 59 portions of homemade meals are much better for the kids’ growth. Only 78 kids can cook more nutritious and cheap meals. And you decide which shop you’ll go to and have your shopping list. Sure, you might buy extra stuff, but only for the menu, you want to cook.
In this economic situation, if you want to win new business and increase your market share or customer retention and lifetime value, you need to differentiate yourself, stand out, and not blend in. You know that.
Fact; you need content to snowball your sales. And it would help if you communicated your offer uniquely. And there’s room for improvement…
You also know that positioning and convincing, buyer psychology-fueled communication and marketing could immediately help you boost your sales and hit those ambitious targets. You’re just not sure how exactly you can achieve this. Plus, it doesn’t sound straightforward.
But let’s accept it; surveys show businesses’ most significant content marketing challenges; 65% find it challenging to produce engaging content, and 60% say they can’t create content consistently (Zazzle Media Research).
What does that even mean? Business owners and sales and marketing teams have severe issues making their content work. To craft content that builds a community, engages, builds awareness and boosts sales. Yes, it actually accelerates sales.
Not just that, but unique content. Because only those can grab attention, 82% of consumers feel more positive about a brand after reading customised content (Demand Metric Research). You can’t avoid using uniqueness in your content. And content is not just social media posts.
Add to this mixture if your positioning and content (or perhaps even your offers) are not clear. If it’s not unique. If all of your competitors say the same. Why would people buy from you? How could they differentiate you from others?
Yup, by price comparison. And you don’t want to go down that road if the longevity of your business (or job) is essential.
It’s not an accident that so many businesses try to find sales teams that generate their own leads or make them cold call 40 – 80 people daily. Of course, emailing everyone and their neighbour, running ads, constantly posting sales posts on every channel and asking everyone and their granny to like said posts, and spamming everyone in the DMs on LinkedIn, Facebook and Instagram are ‘standards’ because they don’t know better. It comes with ghosting, stress and believing this is a ‘number game’.
Soul-destroying? Yes. Gut-wrenching? Sure it is. Do you ‘really’ need to convince people to buy? Ugh… Is this the best way? Nope.
Hence, I came up with a solution for service-based businesses and corporate sales and marketing teams to help you make plus save money whilst stopping wasting time creating poorly converting content in just a few days with my VIP Intensive days. Most businesses shave off at least 12 months of struggle with my services and easily save six-seven figures in their budgets.
What are these VIP Intensive Days?
These are highly effective, laser-focused consultations from online content audit, research, positioning & messaging, content strategy, content structures and frames, and content creation. We work together to increase your sales, and you get my eyes, ears and brain for the day. With the VIP Intensive Days, I charge at a flat day rate.
At the moment, there are six different services that all build on each other and ‘ideally’, you go through them to get the optimal results.
It’s a given that you might not need all, and I still wait to see a business that wouldn’t find these steps beneficial regarding their ROI.
here's the core info, for the deets just scroll down
“Sales are all about communication. If you can find a way to communicate the uniqueness of your problem-solving solution to your customers, you’ll be able to solve any sales issues. And if you want your sales to soar, you need to focus on your messaging and content to support your communication.” – Viki Thorbjorn
The selection of the VIP Intensive Days
Online content audit VIP Intensive Day
An audit day to help you pin down gaps in your content to stop you from leaving money on the table.
I’m looking at your communication and content from these angles;
The clarity to attract: is it clear and replies to problems and addresses objections. Are there connections, engagement points, and community around you so that you can build a loyal buyer base?
Structure: is it structured in a way that flows, contains authoritative and intriguing pieces of information, and uses storytelling? (This is a piece; if you’re doing it right, you can turn an unaware person into the most aware and ready-to-buy person.)
Buyer’s journey: does it give breadcrumbs your readers need to follow to become your buyer and help them move forward, go further and make them ‘want to know more’? Does it make them ask questions and offers the answers?
Buyer psychology: does it have the exact nuances that make people buy, gently influence them (don’t mistake it with manipulation), and utilise how the brain works? Does it build on memories, triggers and associations?
By the end of the day, you’ll know the gaps in your content and what steps you should follow to increase your sales, pre-qualify your leads and find untapped opportunities to stop you from leaving money on the table.
Research VIP Intensive Day
Research day to point out what you need to satisfy to make your prospects buy by understanding what, how and when they want it.
Finding symptom level problems and specific pain points your ideal client and target audience have – to find their REAL issues. Identify their shared knowledge, triggers, pains, beliefs, dreams, desires, fears, frustrations and barriers to demonstrate that you understand them. And later, use these in your communication.
Put the finger on the reasons they haven’t/can’t overcome their problem to find the gaps between their and your knowledge so that you detect a unique entry point.
Map out how your offer could solve the identified issue and link it together, using pattern interrupt and incongruency. Showing them in an unexpected way how your bid solves their problem and switches their brain from ignorance to paying attention.
Reverse-engineer and map their buyer’s journey with the content pieces and information they need to move from unaware to most aware. Because it’s not enough to know what content you need to create in certain parts of the journey, you need to be able to link it together in a cohesive way.
By the end of the day, you’ll have a clear picture of what things your target audience and ideal client have in their minds and how and where you can find a new, unique entry point that introduces you as an authority and trusted advisor as you fully understand them and have the solution they need.
Positioning and messaging VIP Intensive Day
Positioning & messaging day to turn your offer from nice to have to a standout no-brainer by using buyer psychology.
We’re breaking your offer into tiny pieces to identify the main elements and rebuild it into a unique process that corresponds with the previously discovered knowledge gaps (from the research phase). This method will help position your offer as a ‘magic weapon’ and accurate solution for your client’s problem.
Settle on your unique approach and your standing point in the industry to articulate you as an authority.
Once your unique method and big idea are straightforward, we’ll pull up an emotionally and intellectually stimulating ‘identifier’ that inspires curiosity and the base of your positioning and messaging. And we run this identifier through a simplified method and use pre-existing memories and knowledge gaps to make it memorable and outstanding.
And here comes the part when we break your offer into objections and merge our findings with the previously discovered common knowledge, triggers, pains, beliefs, dreams, desires, fears, frustrations and barriers. Because we need to address these to avoid objections and match your messaging with what your audience wants and needs.
And the last step is to write down the eight story categories that you’ll use to increase sales.
By the end of the day, you’re going to have a clear understanding of what your unique identifier is and how you can use it to stand out. You’ll know how you link your offer to your audience’s needs in a meaningful way, using knowledge gaps and psychology.
Content strategy VIP Intensive Day
Content strategy day to use a straightforward foolproof system to create content designed to sell your offer and relate to your dream clients, and get off the #ContentHamsterWheel once and for all.
Identify the different types of content by intent (connection, engagement, authority, promotion and viral content) and map out the calendar because you need to see how, when and what you need to communicate to your audience to influence them.
Create a content frame that matches your promotions and annual to-dos, so you’ll always be prepared and optimise your content delivery to maximise sales.
Map out and craft ideas in all categories that help establish a community, build engagement and authority and spike sales, using all previously observed information (research, positioning & messaging). This method will give you enough content ideas that would be sufficient to supply new content for a minimum of a year (sometimes it provides enough for five years or even more, and I’m not talking about rubbish everywhere-shared quotes).
We’ll go back to the buyer’s journey and categorise the TOFU (top of the funnel), MOFU (middle of the funnel) and BOFU (bottom of the funnel) content pieces we found on the research day and rate them by importance and priority and place them into the calendar. This method lets you know which content piece you should create first.
And at the end, we’re going through viral content creation. How it can be used for selling, engagement, brand awareness, or boosting the algorithm.
By the end of the day, you’ll have a valuable, action-oriented, and clearly understood content strategy and years of content ideas that you can apply to your marketing immediately to increase your sales.
Content structures and frames VIP Intensive Day
Content structures day to produce content pieces that generate sales like you’re a natural-born creative/advertising director, even if you’ve never written a single article of content before.
This is where everything starts to shape. All the things we’ve done previously are being used and added to the content. This day is about learning and creating content that is geared to sell.
First, we start with the A’s of influence. To capture their attention through the power of appeal and influence their attitude towards your offer. Once we’ve influenced their attitude, we must inspire them to take action.
Pinpoint why anyone would purchase your offer and what elements in your content/copy make people hand over their bank card without hesitation. Check which persuasion elements are the best for your offer and your selected way of communication.
Go through the five stages of awareness and the six main content frames to make content creation easier and more convincing.
And at the end, create a few content pieces using scientifically proven templates and exercises for you to deeply learn to communicate the uniqueness of your offer by leveraging buyer psychology.
By the end of the day, you’ll have a clear picture of the difference between a content piece that generates results, a.k.a. sales, and can lead people from the unaware stage to the ready-to-purchase stage.
Content creation and practice VIP Intensive Day
Content creation day for emails, social media posts, blogs or webinars, and videos by using multiple methods to boost your sales.
The mother of all knowledge is practice because your content gets better and better with practice.
We’ll put you in the driver’s seat, and you’ll start lucratively creating content using all previously found information and learned methods.
You’ll write content using viral and trending content pieces because why would you reexplore America if it’s already been explored. Let’s make your life easier, shall we?
We’ll discuss using cognitive biases in your content to influence your audience’s decisions.
We’ll use storytelling tactics and the phases of the audience’s journey to create memorable and highly influential content.
We’ll go through simple copywriting formulas you can use to shorten the time you spend on content creation.
I can even help you fasten your content creation using AI. No, it’s not cheating; it’s cleverly complementing your new skillset.
By the end of the day, you’ll know multiple ways of crafting content that makes a killing and empowers you.
Why would you need my help when you know marketing and even work with an agency?
I know you might work with an agency and do everything you and your team are supposed to do, but the frustrating truth is that the big breakthrough just didn’t happen.
Suppose you hate wasting your time by missing/just hitting your ever-growing targets and drowning in the sameness of offers. How would you like to be incomparable, speak your prospect’s exact language and provide them with a proposal that would be painful to miss in a few days flat?
I know you do your best; you post, email, blog, vlog, and run ads. Or perhaps the agency or freelancers do this for you. You might pay a lot of money for lead generation companies but are not too satisfied with the quality of leads. You attend networking events and try to build collaborations with your indirect competitors.
And it’s hard; I get it. You or your team might even buy databases and cold calls, cold emails, and messages everyone on said lists to generate leads and sales.
You might harvest the net and use scraping tools to gather email addresses and create automated outreach funnels and chatbots. You send unexpected gifts or notes to decision-makers in companies to ensure they’ll take your call. You have scripts for getting over the gatekeeper, a.k.a. receptionist.
You perhaps run 5-days or 14-days challenges and summits to prove yourself and have a promotion/offer all the time to make some sales. You offer free trials and bend over backwards to get ahead.
I see you, and you’re not alone. You are working very hard.
And there’s one single element that every single tactic and method relies on to succeed: communication, a.k.a. content.
And research shows that the cost of content marketing is 62% less compared to traditional methods, yet it results in three times as many leads. Yep, you read that right.
The problem is, despite your enormous efforts, if what you’re saying doesn’t stand out, if it’s not memorable, if all your competitor do and say the same thing, you cannot get to the breakthrough.
How would that change your situation if you could ‘actually’ stand out with your offer and the business, so people could not compare your thing by its price?
How would that change everything if you’d know exactly what your prospects want and need and what to say to make the sale happen?
It all comes down to your communication. If you can communicate your uniqueness, value and the brilliant results you deliver, my friend, you have the upper hand. If you understand the material in my VIP Intensive days, even if not you’re the one who implements it every day; you can provide better briefs and de-briefs to your team, the agencies and freelancers and know if they are full of peanut butter…
I can help you make your life easier, but you need to apply.
And before you ask...
I’m not just full of theory… These are my organic posts with that engagement, for real. And yes, these are my regular results. I have hundreds if not thousands of posts like these with similar results.
If you’d need to pay for these leads, that’d cost you over £48,440 per post, calculating the average cost per lead across industries. But I did it for free, organically. By the way, comments are not leads, they only can be leads if they put their hands up for the thing you offer in your post and this is what happened with the below posts. So yes, these are leads in this case.
Just imagine if only 10% of the commenters would be qualified leads. We’re talking about a hundred qualified leads minimum on every single post. And if you’re not great at sales and only convert 40% of them, that means 40 buyers minimum per post.
The good news is that if you’re doing it right, the qualified leads usually hit 70 – 80% instead of 10%. The rest is in your offer, the follow-up and your sales process. Before you take out your calculator, in my above examples, this means approximately 280 – 300 buyers per post ORGANICALLY, with a 40% conversion rate.
Let’s say your front-end offer is only £100; in both scenarios, you could’ve pulled in a minimum of £4,000 to £30,000 per post. May I repeat this? PER POST, without ad spend. I didn’t mention bump offers, up-and cross-sells and customer lifetime value, so the actual number is significantly higher.
What if you post 2 posts every week with these results? That’d be 9 posts/month with a possible monthly revenue between £36,000 to £270,000 organically, based on the previous numbers and only calculating with the £100 front-end offer. Yearly, this would be between £432,000 and £3,240,000.
What if you bring in 10% of this in year one by my method? And how much would it make you by year five? And this was only one social media channel. Would that be worth it for you?
And now, imagine if you run ads to the content that brings in organic results like this. Do you think it could bring you hundreds of thousands of pounds or more? Sure it could. This method has already brought in millions of pounds for my clients.
This is how much your content and communication matter. And English is not even my native language, nor did I learn it in school, so there’s really no excuse.
And you’re right; my results are not average results. Not everyone can produce these constantly. But I can teach you or your team how to create content that packs a punch. And even with weaker results, you can enlarge your bank account and multiply your investment mainly because my method is not platform-dependent. It’s an everlasting process that works based on buyer psychology.
And here's some calculation with the average cost per lead (£48.44 across industries in 2022)
Avg results across industries without content marketing, using statistical data
Avg results across industries with content marketing, using statistical data
Conservative results across ind. with content marketing, using statistical data
Who am I?
I’m Viki Thorbjorn; an ex-athlete turned multi-award-winning marketer. I’ve helped businesses increase their sales by 40% by adjusting their messaging and leveraging buyer psychology, so they could hit their targets without wasting time creating poorly converting content in just a few days.
For example, I’ve helped a client increase their profit by 42.3% and decrease their cost per acquisition of new high-ticket clients by 75%.
Or for another one, I helped reduce their marketing budget, saving 6 figures while having a 270% business growth. Or to go from making £9M in a year to over £20M in just 9 months.
This is for you if
You think your competitors might have deeper pockets to outbid you in ads and promotions and are better equipped, and yet you still wish to expand your services/customer base
You want to free up some headspace for your team members by guiding them to refocus on the things that matter to the business and to them without taking on complicated extra tasks
You and your team are too busy, making your employees make 40-80 cold calls per day and make them drum up sales opportunities from thin air
You want your team to communicate the value and uniqueness of your services better, leveraging buyer psychology that can help them drive growth in revenues and acquisition
You want to represent yourself in your communication and marketing with content (social media content, landing pages, sales copy, blog posts, webinars, video, podcasts, etc.) that is engaging, intriguing and, most importantly; convert
You are a service-based business owner or run a corporate sales and/or marketing team
You want an abundance of customers and well-paid, proud and appreciated team members who are loyal to you. Pst, research shows that this point alone can increase customer loyalty by 233% and by 26% in annual revenue
How could you use these VIP Intensive days?
For example, in sales enablement.
I can teach your sales team to create their content for social media when they prospect. Or to create together prospecting and follow-up emails and even the base sales scripts (I wrote Aegon’s and Vodafone’s outbound sales scripts and trained their teams). After all, it’s all communication.
Or you could book me to guide your marketing team in crafting blog posts, video/podcast scripts, social media posts, or lead magnets. In a way that brings leads and sales.
Of course, you must have the building blocks and foundations to get the results you’re after. There’s no magic bullet, and no one can skip the steps I listed above. Although, if you already have an excellent grasp of the areas ‘before’ the content structure VIP day, we can start from there.
You can give your team an unbiased multi-award winner marketers ears, eyes and brain for a few days to change gear and go for that mountain you avoided so far.
How can you purchase, and what happens when?
You'll need to run through our pre-qualifying questionnaire below (5 - 10 minutes max).
After submission (based on your answers), you'll immediately be redirected to a calendar where you can schedule a short, 15-minutes chat with me to see if I could help you or not. The discussion aims to understand if my method would be beneficial for you or not. No pressure; I won't ever push you into buying anything from me.
If we're a match made in heaven, I'll send you the payment link and once it's taken care of, I'll send you the Welcome Package.
The Welcome Package includes everything about the next steps, links, scheduling, documents and intake form to onboard you as smoothly as possible.
The first thing you'll need to do is to fill out the intake form, so I can prepare well before our VIP Intensive Day(s).
What people are saying
Application form
Start to fill it out (don't overthink it, it'll take 5 - 10 mins)
FAQs
Now at this point, I’m sure you’re excited about spending a day or few with me… But there also might still be some questions holding you back from making the right decision for you and your business.
I want to help answer that for you now 😊
💡 This is a valid question and yes, I’m sure given enough time you could teach yourself how to market yourself & your business.
It took me about 20 years at universities, other educating bodies and in business to learn this and costs me over 6 figures to be able to teach you this. So, yeah you might be, but it may take up some of your time…
But honestly, if you haven’t yet are you going to now?
💡 Such a great question…
I want to tell you that these VIP Intensive Days usually work best for smart and fun coaches, consultants, service providers or sales, markeitng or leadership teams who are are not at the beginning of their journey.
They do need to have a great offer that delivers results, got testimonials and are selling. Because we won’t do offer validation.
Of course, as long as you’re a hardcore action taker, you’ll have every chance of success by implementing my strategies.
💡 Because I’ve been there, done that, know what you’re going through, know the risks, understand you and your business and know the pains of running a business.
I know what it takes to grow your business. I can take your marketing performance to its maximum potential, with a proven record of improving ROI, I have been through hundreds of successful projects.
And as you can see, I know the exact steps and even tell you them and let you make educated decision based on the detailed steps I provide. You know, not so many people put their steps out publicly for several reasons.
I want to put you in ease that I ‘actually’ have a method and I’m not afraid of using it 😊
💡 I think we can agree that with running a business comes doubts, second guessing and fears. We all have those.
And the little squeaky doubtful voice inside our head saying things like this;
What if x happens to y? What if I don’t like z? What if I’m not good enough? What if I don’t succeed?! What will everyone think? I can’t bear it…
At some point, you just have to decide to get your butt in gear and just get on with it.
Stop trying to guess and take action!
Will this course take you out your comfort zone?
Quite probably, YES. But isn’t that where all the best stuff happens? Isn’t that what progress is about?
What’s the point if you don’t take actions in business?
Will you be challenged? Again, quite probably YES. Will you progress? YES, if you put the work in AND take actions.
Will it be easy? When you look back, it’ll seem easy(ish).
💡 I know what it takes to grow your business. I’ve been there.
Based on my strategic planning & changes I achieved these results in many businesses;
I worked with companies such as Avon, Jagermeister, LG, Suzuki, Ford, Microsoft Office, Drogerie Markt and Procter & Gamble developing their marketing campaigns for around 20 years (actually this doesn’t include marketing my own businesses, yeah I started young).
Just in 2021 alone I helped thousands of people with their business and gained hundreds of customers.
I know what it takes to grow your business. I’ve been there. I trained over 10,000 people over the years. And managed to keep my members usually for 3 – 4 years. But let’s get down to mention a few numbers,
💪 270% increase in business growth,
💪 1,775% Return On Investment (ROI),
💪 50% increase in profit on high-ticket offers (just by optimisation of processes, NOT by increasing the price),
💪 1,875% Return On Ad Spend (ROAS),
💪 200% increase in email open rates,
💪 6700 new members in 4 months (without ads),
💪 8000% increase in email subscribers (without ads),
💪 1,800% increase in social media followers,
💪 40% decrease in Cost Per Acquisition (CPA),
💪 121.12% increase in sales conversion,
💪 333% increase in website Converion Rate (CR),
💪 1,400% increase in Google Ads click-through rates (CTR),
💪 600% increase in email CTR,
💪 154% increase in referral traffic,
💪 25% increase in repeat business,
💪 40% marketing budget saved,
💪 guest lecturing on marketing metrics at a UK university
💪 a client went from making £9M in a year to making over £20M in 9 months
💪 marketing mentor of the year 2021
💡 Yep, I totally get where you’re coming from! There are so many “hoaxes” and “cons” out there.
The big difference with my methods is that I actually have knowledge. I have the structure that builds on each other and heavily relies on science. This isn’t something I whipped up in my living room thinking how great this sounds.
I show you the steps we’ll follow, basically giving you a much more detailed curriculum that you’d get anywhere. And I’m doing this because I know what I do and know this stuff works.
So assuming you’re prepared to do the work, you’ll have my knowledge in the VIP Intensive Days to implement.
And just to help you know me a bit better, here’s my manifesto 😊
I believe in a morning coffe in bed. Good laughs. Big dreams. Long walks. Rivers, ponds, lakes, seas and oceans. Feel-good films. Bears and cats. Pop and dance music. The wind on your face. Sunkissed skin. Vegetarian deliciousness. Endless hugs and silent kisses. Getting lost in a book. Water in your hair and smile on your face. Passion in you. I believe in standing up for what you believe in. Being strong, bold, plain-spoken, fearless and kind. I believe in myself and most importantly I believe in you.
💡Everyone speaks about how they help you to have a 6/7 figure business/get to the infamous £10k months or how to sell out your offers. Or how to find clients.
And I mean everyone, all those people who started their business last week and got 62 comments on one of their posts now teaching/taking on clients for lead generation. I mean, come on…
It’s difficult to see who’s legit and who’s just a copycat with no actual knowledge.
Hence I’m not promising you those things.
Ok, and now this is where you expect me to talk about myself in superlatives and how extremely well established I am and show you selfies with Gary Vaynerchuk, Russell Brunson, Voldemort or The Rock, or some other successful, well-known and household names, well… You won’t see that here.
If you expected me to paint a beautiful picture about how my (and only my) VIP Intensive Days can help you grow your business, you’re in for a surprise, as I’m not doing that.
So what can you expect on this page? I let you see my idiosyncrasies while simultaneously repelling those with poor taste. How clever is that?!
I’m hoping to find prospects (a.k.a. you) whom both find me funny – and have money. The latter part is key, for some reason, my lifelong addiction to food, shelter and other luxurious stuff shows no sign of abating.
At this point, it’s enough to know about me that I’m doing this for over two decades and my work has been professionally awarded a few times.
If you’re still reading this, it means you think I’m at least somewhat interesting and my personality/VIP Intensive Days are tempting. Either that or you’re procrastinating and you’d read just about anything tenuously related to ‘work” right now.
Either way, you’re here, milling around on my website to apply for the VIP Intensive Day, and that’s what matters.
So don’t wait, apply for it 🙂