A hack to quickly get clients you may not be aware of

I know you already know a lot about how to get clients and have a very specific idea of what I might type here.

You might even roll your eyes like “here we go, another clickbait stuff, never mind, I’ll still read it…” – and you hope this stuff lives up to the expectations.

Ok, let’s start and see if it does

You already know your next client. Literally.

No, I’m not talking about intuitive stuff, I’m talking about facts. Like statistical hard data. You have a lot of connections, and you know a lot of people. If you’re in my group, the Outstanding Female Entrepreneurs Facebook group then you’re surrounded by thousands of entrepreneurs who might be in a dire need of your service/offer.

And when I say they need your service I mean it. On the other hand, they might don’t know they can get it for you or they need it.

But this is not controversial because for example if I’m thinking of hiring a life coach I won’t necessarily post/talk about it but if I read an interesting post about how a certain exercise/approach could help me I might be paying attention to you.

And if I like what I see, well yes, I might stalk you. Who we are kidding, I WILL stalk you?! And if I see and understand your approach, the way you can help me, the results I could get and the price (at least the range) I might reach out to you.

And if I can’t see/find anything or it’s not clear, well then you leave money on the table. And it’s amazing how many people ‘don’t give out’ the information that their prospective clients NEED to make a buying decision.

People don’t like to waste their time hopping on calls they know they’ll be sold to just to figure out if the provider actually can help them.

They just want to know what they’re buying.

And when I say “actually help them” I mean perhaps you really genuinely can help them because you know how to solve their issue. But that doesn’t mean that would work for them.

Let’s say you’re brilliant at Instagram and you’re helping clients to grow their insta and get clients on that platform. The prospective client needs clients but they can’t stand IG.

Can you solve their problem? Yes. Would that work for them? No, because if they don’t want to use that platform you can be the best but they still wouldn’t do it. I know if you’re helping people with Instagram you’d talk about it, I only picked this example to explain it.

People want things that they like, prefer and suit them and not just things that could solve their problems.

If I want a nice, firm, camera-ready bum I can go to the gym, exercise at home or go to a plastic surgeon to sort it out for me. All solutions are working but all of them deliver it differently.

So when we’re talking about buying decision is not just the end where they say “yup, I’m having that”. It’s a process and you need to handle your prospective clients as they’re smart, sceptical and busy.

You need to give them the information prior to having a convo with you (over the phone or in the dms or via emails, it doesn’t matter). If you do so, you’ll easily eradicate their objections and they arrive at the chat with you that they only want to see if you’re personally a fit for them. They already made the decision that your stuff is the stuff for them.

And because you know so many people if you’re talking about your offer clearly, they will understand what you have to offer. And they will stalk you. And they will read your posts. And they will check out your profile. They’ll listen to your podcast and read your blog.

The higher the price of your offer they spend more time on your stuff to really understand how your thing could help them. But don’t take this wrong. This does NOT mean that they’ll spend weeks or months reaching out to you. They can just binge and spend 30-60 minutes on your stuff to get to know you.

Literally, a single post can do this. I get multiple high-ticket leads (over £10k) messaging and asking me to work with them within 10 minutes of me posting a single post with zero paid ads.

And I can decide if they’re a good fit and want to work with them or not. Obviously, leads are not clients but pre-qualified leads are worth so much more than the rest.

So if you’re clear about your offer (meaning the outcome, the process, the price, the people it’s for, etc) you’re easily pre-qualify your leads even if you don’t use any funnels or complicated marketing methods. To be honest, the clearer you are the better quality leads you’re getting. Leads that actually want your stuff because they know what they’re getting into it.

And this is what you want.

And yes, before you ask me, they knew the price before reaching out to me. No, I didn’t know them before. Yes, there are people who pay for high-ticket services even on Facebook. Yes, it happens even if they were seeing my post the first time.

So what do you need to do?

be very clear about your offer and highlight the uniqueness of you, your offer and your business – this is the thing people can see and be curious and understand the basics of your offer

optimise your social media and clearly state what can people get if they work for you – you need to use the uniqueness you discovered, so people can see that you’re the real deal and the bees knees

start to be visible to your existing audience. Ask questions in this group, on your profile and start to chat with people visibly in the comments (so more people can be familiar with your name)

create a few posts that really explain the whats, whys and hows, so everything is crystal clear to your prospective clients – this is really important and you can use this as a kind of catalogue everywhere

Don’t overthink it, you don’t need to write hundreds of content pieces to sell your offer. You simply need to have content that gives value;

explains how & why your stuff works and needed

what mistakes people do if they don’t do the things you’re talking about

You don’t need to reach out to anyone if you don’t want to. Just work with your existing audience first publicly and once they know you and see you regularly they will buy from you.

This happens because of a bias, the familiarity heuristic bias

To streamline the decision-making process, we naturally create some parameters that help us to make the best decision we can base on the limited information available to us at the time.

The familiarity heuristic uses things you’re more accustomed to aid your decision making and help to choose from a wide range of options, meaning your competitors.

Because it’s something you’re familiar with, you consider it to be a safer option compared to choices that you’re less familiar with. Hence, you’re going to buy from/work with people you’re familiar with. And that’s why you want to be visible to your audience with a crystal clear offer, so they can buy from you.

So let me ask you a few questions.

If you hate wasting your time by constantly hitting the income ceiling and drowning in the sameness of offers, how would you like to be incomparable in 2,5 hours flat?

How would that change your business if you could ‘actually’ stand out with your offer and with your business, so people could not compare your thing by its price?

Would it be easier to break through the income ceiling you’re under if people would approach you to work with you BECAUSE of your incomparable and truly unique approach?

Do you think that you don’t have ‘anything special’? Do you think your offer is not ‘unique’?

I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

How can we do the same for you?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

Just as mine did.

After the Outstanding Gameplan session, you’ll receive a brief summary of what you wish to accomplish. You’ll have your unique method and essence in hand that you’ll be able to use immediately to communicate your awesomeness. Basically, shout about it from the rooftops.

You’ll also receive my plan to move you forward, because the first part is knowing the what and how, the second is actually doing it. It’ll detail the things you’ll need to do to accomplish the goal we identified with the best-fit Profit Zone programme (if any of those would work for you).

Because I designed the Profit Zone offers to give you the tools you need to build on your uniqueness and leverage buyer psychology to increase your profit, in 1 or 3 days.

And before you ask, yes, the Profit Zone programmes are the distilled versions of my previous 3-months programmes with the same results. Yep, it works.

So if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

don't like to waste money on courses, programmes or figuring out by yourself, it’s easier to just go through the 2,5 hours session and get it done

don’t want to do the all too well known energy-draining activities of reading every boring/misinformed/half-info-packed blogs, watching countless videos/webinars with questionable experts and unavoidable pitches on how to stand out and make more profit

don’t want to stress about money objections, because if you’re incomparable, no one can compare your offers based on pricing. Yes, this means you can say hi to easy sales and people who want your stuff

don’t want to question yourself and copy the same old “I help” statements and their variations that do not help you, just put you in a box

don’t want to feel that you blend in a sea of sameness

don’t want to rethink all over again how you’ll hit those income goals and how you can decrease the time you spend working in your business simultaneously

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.