Rookie mistake number 1 on social media that even pros fall for

Don’t be fooled by the promise of engagement of this rookie mistake. By using this method you work against the algorithm & lose in the end…

You join a ‘pod’ and ask your friends and family to ‘support you’ by engaging with your posts. If you’re in a ‘pod’ for an extended period or only your friends and family like your post this is what happens;

👉 your pod-friends/family/friends will see all of your posts – real engagement that CONVERTS won’t happen. Ever. Why would it? It’s not real ‘interest’

👉 the algorithm figures out that you do NOT want conversion and you go for ‘entertaining our pals’ – after all those are the people who engage with your content

👉 the algorithm figures out that to make you happy and all those ppl who consume your content, if you’re lucky and have lots of engagement on your posts, will show SIMILAR people than your ‘original’ audience

What does this mean for you?

You will NOT make sales on the back of your posts. You’ll think social media doesn’t work because you’re working against it.
You’re going to moan and will blame people who ‘don’t support you’…

The algorithm only will send your ppl with the same/similar intent as your original audience and they will not give you the same love on your posts… what do you think what will the algorithm think?

You know, the algorithm can target ads based on ‘intention’ and ‘what likely the user would buy’ on the VERY SAME platform, there’s no difference in that. That you artificially tried to manipulate it.

And how do they handle those people?

Exactly. You get less reach.

Do not work against the algorithm. It’s actually quite simple to understand.

But what to do if you don't have literally any engagement on your posts?

Honestly, I don’t think joining pods is a good idea, but if you ‘must’ because you don’t see any other way to get the initial boost, by all means, ask your friends, and family join to a ‘pod’ for a VERY short period.

But first, you need to create good content. So people would genuinely want to engage with it (not just because you asked them).

Second, YOU need to start engaging with people. I’m not saying that you should religiously like and comment on 90 posts/comments as Gary V says. Nope. You just need to engage with a few people to build relationships.

So you engage with people, at first publicly, who you think would be great as possible referral partners, collaborators, or clients. Those conversations are genuine conversations without you trying to push your offer/agenda. Just get to know them and once they’ve seen your name enough times and they recognise you, you can go further and help them/ask them, etc.

And to make your life easier, actually, you can start this before you post, so when you put out something, there’s going to be some natural engagement on your posts. If you ‘give some love’ to other people’s posts and engage with them, the algorithm will show your posts to them, which is the thing you want anyway, bigger reach and engagement.

Third, once you got the initial boost from your friends and by the reciprocity of your engagement activities, keep going and leave the extra boost.

But don’t worry about engagement on your posts too much if you’re doing the ‘engaging with people bit’, because a huge proportion of your clients will not comment or like your stuff. Like ever. I can safely say that for my high-ticket offers about 95% of my clients never commented or liked my posts prior to working with me. They were lurkers and that’s ok.

How to increase engagement without joining pods

If I need to start from scratch, I use ‘engagement’ posts first. These are the posts that people love to answer. People love to talk about themselves and I give them an opportunity to do so. And by that, I can get to know them and build relationships with them and also hugely boost the algorithm.

And after I use ‘get to know’ posts, where I share certain things that help them understand where I come from/what I stand for or stand against. These kinds of posts are very important because if you want to sell high-ticket offers then you need to make a connection with your prospective client. They need a reason to ‘follow’ you, to read your posts, to agree with you and to buy-in. Because without them buying in, it’s very difficult to sell high-ticket offers. It’s not impossible just difficult.

And after that, I also showcase my knowledge and authority. This is where I use ‘value’ posts followed by ‘promo’ posts. There are a lot of different kinds of value posts. A value post can be when you explain something to your audience; why it’s important, what they duck up if they do something in a certain way, what could they do better, what results they could get if they do what you’re suggesting, etc.

Another thing could be to explain how your thing works and why certain elements in your offer are irreplaceable. What they duck up if they miss one of those things. How your thing delivers the result they want. And I could go on and on.

Of course, you should link back everything to your offer.

Does it work?

I have posts where I have thousands and thousands of comments. Most of my posts have hundreds of comments. And none of them is from my family or friends.

And yes, it brings in relationships, collaborations and sales. Every single time.

I literally have authority posts where I get multiple high-ticket leads (over £10k) messaging and asking me to work with them within 10 minutes of me posting a single post with zero paid ads. And yes, before you ask me, they knew the price before reaching out to me. No, I didn’t know them before. Yes, there are people who pay for high-ticket services even on Facebook. Yes, it happens even if they were seeing my post the first time.

Yes, I have a bulletproof method to do this and can help you to build yours too with a similar result.

We start with the Outstanding Gameplan to strengthen your uniqueness and leverage buyer psychology to increase your profit. And once you become outstanding, we’ll find a way to increase your profit without working more.

Because if your prospects don’t understand why they should pick you out of dozens, well… you’re getting nowhere.

And if you’re up for it, keep reading because I tell you how we’ll do it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.