Myth; you need to have an audience to sell your offer

Johnny Depp didn’t have an audience when he became an actor. Shall I say a very well-paid actor? From the very beginning.

In the last few days, I’ve heard from at least 5 people that they can’t really sell their high-ticket offers because they don’t have an existing audience. And it came from people who previously were selling high-ticket offers, doing consulting work, and being a freelancer but getting clients in a different way.

Some of them said that’s the reason they don’t even try to sell it because it takes a very long time (minimum a year) to get the audience they need to be able to sell their offer.

“Without a biggish social media follower ‘validation’, they cannot be taken seriously.” “Without an email list, they don’t stand a chance.”

Which I call BS on. You don’t need ANY audience to be able to sell your offer.

Let me just quickly tell you the story of Johnny Deep and how he started his acting career because it was all entirely accidental. After moving to L.A., he wanted to establish himself as a musician.

But things weren’t going in the direction he wanted, and he was filling out job applications and struggling to make ends meet.

And dun dun duuuuuuun, this is where I’m going now…

Nicolas Cage saw him applying for a position in a video store and thought Johnny should consider acting. Yup. He even offered to get Depp in contact with his agent. Depp took him up on the offer, and Cage’s agent sent him to the casting director for the upcoming film A Nightmare On Elm Street.

After a successful audition, Depp landed his first acting gig and began a new career. Made his fortune as an actor in a surprising way. I mean it was pure luck.

He didn’t have any audience; he was a high school dropout. He didn’t take acting classes. He didn’t have a ‘polished’ resume or portfolio he could use. And lo and behold, he made it. He was referred to get a highly paid gig.

Far too many people think the only way to sell their offer is if they have an audience. Preferably an online audience.

They want followers on Instagram, TikTok, Facebook and all other channels. They point all over the screen to record funnyish videos and spend 4+ hours a day on social media to grow their audience.

I hate to break it down, but they waste so much precious time.

Social media, an email list, blog readers, YouTube/podcast subscribers and all those audience-building activities are important but not the most important.

And not essential, especially if you pick your business model and marketing strategy to get clients differently.

Yep, the most critical task is to make money first. To do 80% of the time, those things that generate money. And once you make money, you can tweak the percentage and start to do all the other things to make it sustainable and easy.

But first thing first.

To overcome this annoying phase of fluctuating sales and waste time building your audience, you should articulate your offer’s uniqueness and business to the people who want to buy right now.

Yep, I’m not the person who suggests you only aim for those ready to buy now, because that’s only 3% of your possible clients at any given time and everyone wants them – you’ve got some fierce competition for them. But in this case, go for them specifically.

So how did Johnny do?

He used someone else’s audience and got referred. I know it sounds insultingly simple. But this is what it is.

If you quickly want to make money, you only need 3 things.

🔥 Have a crystal clear offer that delivers
🔥 Articulate the uniqueness of you, your offer and your business (so everyone can understand what you’re about and what’s in it for them)
🔥 Build relationships (with possible collaboration/referral partners and clients)

That’s all you need. You don’t need an audience. If you’re able to talk about your offer in a particular and unique way, happy days because you made yourself easily referrable. Your uniqueness needs to answer the ‘why you’ bit, preferably in a convincing way.

That’s what really helps future collaboration and referral partners understand how you could help them or their clients. The better the description of your ‘essence’, the quicker you’ll get clients as it’ll make perfect sense.

Heck, you can even target corporates, they definitely don’t care about your online audience.

And when you start to converse with prospective clients, they’ll get intrigued about it. They’ll have questions because they’ll see the knowledge gap.

Because the knowledge gap is the thing that sticks between you and your clients, that’s the same thing that makes them buy from you.

To put it simply, if you know that and can incorporate it into your messaging when there’s the time to build relationships, talk about your offer and sign clients, you just made it 10 times quicker and easier.

And this is one of the things I help my clients with.

First, we extract the uniqueness of you, your offer and your business to make you incomparable with the Outstanding Gameplan. Because if you’re outstanding, people start to pay attention to you.

And you can start to use other people’s audiences. You can reach out to people to see if they’re open to collaborating with you.

I do a lot of collaborations and regularly reach out to people to see how we can help each other. And yes, by communicating with other business owners, I get referrals from them regularly.

They tag me in posts, introduce people to me via email or messages, and talk about me because they understand what I do and how I could help their peeps.

And I do the same.

I wouldn’t be able to utilise their assistance in making my sales if they wouldn’t understand how I help.

So how will we do this without you having a big audience?

First, we’ll look at your business and industry and offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.)

And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal) without working every hour under the sun.

Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce delivery time, so your profitability can immediately increase.

After the Outstanding Gameplan session, you’ll receive a summary of what you wish to accomplish. You’ll have your unique method and essence in hand that you’ll be able to use immediately to communicate your awesomeness.

You’ll also receive my plan to move you forward because the first part is knowing the what and how, and the second is doing it. It’ll detail what you’ll need to do to accomplish the goal we identified with the best-fit Profit Zone programme (if any of those would work for you).

And only after this, when you have your unique method and essence in hand, you’ll be able to utilise attraction marketing, podcasts, collaborations or referrals as you’ll put together a compelling reason about “why you”.

Because I designed the Profit Zone offers to give you the tools you need to build on your uniqueness and leverage buyer psychology to increase your profit in 1 or 3 days.

And after that, we’ll find the best ways to grow your audience by checking on your existing results, resources & your personality Because if you want to grow an audience who is ready to buy, you need to work on that too, but only after you make money. Money-generating tasks are always first.

And we’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

The next is to pinpoint your crystal clear & concise message & craft a few viral & engagement posts by leveraging buyer psychology to get the leads coming in.

Afterwards, we’ll need to optimise your sales process to increase your conversion rate to enjoy better results with less work.

And create a straightforward marketing plan for your business. And repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process lets people close themselves with minimal effort on your side.

And actually, this is one of the versions of my Profit Zone method I used to help a client go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

What end result you can have followed by my method? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working too hard, talking to the wrong people and presenting your offers incorrectly.

Pretty simple, right? And very effective.

Because I designed the Profit Zone offers to give you the tools you need to build on your uniqueness and leverage buyer psychology to increase your profit in 1 or 3 days.

If you fancy doing this, you know what to do. 😊👇

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.