Why details matter in science & business; describe your method

Details matter in science and business because they help us understand the world and make decisions (and this is the keyword here). In science, detailed observations lead to a better understanding of the natural world. Scientists use measurements and data to formulate theories about how the world works.

Businesses similarly need to gather accurate information to make informed decisions. Especially buying ones. When companies don’t take the time to pick the correct details, they can end up making poor decisions that could have long-term consequences.

However, getting accurate information can be difficult. Because service providers, coaches and consultants don’t want to talk about their processes and methods. Which makes it more challenging to sell their offers. Not to mention, it takes significantly longer too.

And it is tough to buy their offers. Why would that be hard? Thanks for asking.

Let’s imagine you run a department in a corporate; you’re the head of the department or the director. You have tons of things on your plate, like managing your staff, winning new businesses, growing your customer base, ensure steady growth for the company. And everything else the wind throws at you with high velocity.

You’re under a lot of pressure. You’re responsible for your staff, and let’s be honest, they’re under stress. Yes, there’s ‘some’ turbulence in the market.

So, to ease the stress and pressure that you and your team experience to hit the numbers, you start to look for external help. You’re open to receiving unsolicited emails, messages and phone calls and actively looking for solutions.

You research and find a few websites that might offer the solution. But you’re unsure because you don’t get the ‘real thing’. You don’t fully understand how the ‘thing’, their offer would work. There are no processes, just something very vague explanation about why those offers are great.

You read the feature-benefit description of their offer and perhaps a couple of reviews and case studies with not much tangible info. You’re frustrated AF because it takes ages to shortlist the providers you want to ask to provide you with a proposal. You have no clue what they sell exactly and how that offer works.

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So you’ve seen some blabla on their website and a fairly generic offer description. You decide to ask 5-10 service providers to pitch their solutions for you. Yeah, you know it’s a waste of time and ‘you do their work’ because you don’t understand how they can really help (if they can) to solve your situation.

This takes some time, but eventually, everyone sends you a proposal after ages and ages due to the lack of detailed information about the offers. Of course, by this time, you wasted so much valuable time that you might be resentful. “Don’t they want money? Don’t they want clients? Why do they make it hard for me to hire them?” – you’re thinking to yourself.

So the pitches you receive are barely useable. They’re full of sentences like “we help you grow your business by [social media/advertising/or any other thing that might offer a solution for you to hit your target]. The 82 pages of proposals are boring, long-winded and very similar to each other.

You literally can’t differentiate between them because they all sound the same. So what do you do? Send the proposals to others in the business to help you decide. Yup that eats up more time. And once finance gets involved, the decision will be toward the cheapest option. After all, there were no processes, unique methods or anything been explained.

Happy days, you have the winner, and now you can start to work together. The sales process took 2-3 months instead of a week top, but hey, you’re still happy.

Let’s suppose that the offer you just purchased does what it says on the tin, and you’re all relieved and hit your target. What would you suggest to those service providers, coaches and consultants who pitched their offers to you?

I bet you would advise them to make it clear and easy to understand what they sell. To show the details so that you can decide based on the offer and not its price.

To differentiate themselves by showcasing their unique method. To give the info you or anyone else actually need when they want to buy a higher (or lower) priced offer.

To remind them that it’s THEIR JOB to tell you what they do, how they do it and what results/outcomes you can have.

And now, let me ask you a question; do you have a straightforward, unique method? A method that perfectly explains what you do and how so prospective clients won’t need to jump through unnecessary hoops and loops just to get a sense of how you can help them.

Not just corporate buyers think this way. No one wants to waste time on figuring out basic stuff. If anyone needs a service, they want to immediately understand if that would work for them without watching hours of webinars and training material.

And this brings us to this point; you need to pinpoint your uniqueness (this is what most people say to use as their USP, but that’s just a fragment of the whole picture). You need to pinpoint the uniqueness of your offer (that’s exactly in the method) and the uniqueness of your business (the overarching umbrella).

If you have these three combined, you will be outstanding. You will be different, and prospects will know exactly what they buy from you. And that, my friend, results in more and quicker sales.

And there’s an actual step-by-step process I use with my clients when we break down their offers in a way that influences an intelligent, sceptical and busy prospect to buy. I created this process based on many years of experience and tons of research. And it works because it helps them create a unique approach that gives enough information to make high-ticket sales significantly quicker and easier.

And after that, I also give them the best way to create content (a.k.a. communicate their offers via whatever channel) that 99% eliminates objections and convincing from the equation. Are you fancy getting your hands on my method? 😊 If so, just keep reading because I’ll share it with you below.

So how will we do this?

The first step is the Outstanding Gameplan.

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

After the Outstanding Gameplan session, you’ll receive a brief summary of what you wish to accomplish. You’ll have your unique method and essence in hand that you’ll be able to use immediately to communicate your awesomeness. Basically, shout about it from the rooftops.

You’ll also receive my plan to move you forward, because the first part is knowing the what and how, the second is actually doing it. It’ll detail the things you’ll need to do to accomplish the goal we identified with the best-fit Profit Zone programme (if any of those would work for you).

Because I designed the Profit Zone offers to give you the tools you need to build on your uniqueness and leverage buyer psychology to increase your profit, in 1 or 3 days.

And before you ask, yes, the Profit Zone programmes are the distilled versions of my previous 3-months programmes with the same results. Yep, it works.

So if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard, talking to the wrong people and presenting your offers incorrectly.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

don't like to waste money on courses, programmes or figuring out by yourself, it’s easier to just go through the 2,5 hours session and get it done

don’t want to do the all too well known energy-draining activities of reading every boring/misinformed/half-info-packed blogs, watching countless videos/webinars with questionable experts and unavoidable pitches on how to stand out and make more profit

don’t want to stress about money objections, because if you’re incomparable, no one can compare your offers based on pricing. Yes, this means you can say hi to easy sales and people who want your stuff

don’t want to question yourself and copy the same old “I help” statements and their variations that do not help you, just put you in a box

don’t want to feel that you blend in a sea of sameness

don’t want to rethink all over again how you’ll hit those income goals and how you can decrease the time you spend working in your business simultaneously

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

Why details matter in science & business: The importance of describing your method