Are you sick of pain point based marketing messaging?

We have a situation. A big one. As apparently this is what most entrepreneurs do e-ve-ry-where…

They build their messaging on their prospect’s pain. Oh yeah, this is where the content starts with something like;

Are you struggling with XYZ, etc? Do you suffer from ABG, etc?

First, there are just questions to dig deep into the pain and make people self-select themselves as they recognise this is about them. But it goes further and starts to detail all the different pains the poor reader/listener/audience/prospect suffers from.

And whilst those pain points might be perfectly true and well researched it does not mean that it helps you sell your offer. And not everyone wants to be associated with those things or admit it publicly, or even click on a link.

I hope you saw what I did with the title (the rest won’t follow this structure though. 😂)

“But why Viki, everyone says you need to talk about the problems and show them the “it doesn’t need to be that way” stuff, so they’ll love me because I have the solution and they’ll buy!” – I hear you.

Sure, you need to mention the problems but not necessarily this way. Especially, if you want to sell high-ticket offers.

Just imagine that if you have some seriousish issues and someone would extensively talk about your pain to ‘win you over’. Let’s say it’s a medical issue.

And the promo would go into detail about how badly you suffer, how much pain you need to endure and how badly it affects your mental health. People would lose their s**t and complain immediately because it would be classed as tasteless and tone-deaf. Plus there’s a regulation that would not let this happen for the above reason.

If you imagine now a different scenario, where you still have a serious problem but not medical, for example, you have just bought a house and there’s a big tree next to your house and you’re afraid that the growing tree might cause subsidence.

It’s a big problem and you definitely need a solution. So let’s say there are two service providers in your catchment area and you want to check out both.

One of them only talks about the risks and problems you’ll face by not calling them out immediately. Their pitch is mainly that you need the service and you’re doomed if you don’t do it sharpishly.

The other one explains to you that most trees growing near buildings cause no damage. But in some cases, subsidence and structural damage can be linked to tree roots. They’re asking numerous questions about soil type, and depth of foundations to determine what action to take and if you actually need professional help. They offer to come out and check it out for you if you’re not sure.

If you’d need to pick from the two providers, which one would you go for? I know who I’d go with.

The thing is, we all know our pain points. We do. And we don’t need people to rub those under our noses constantly. We buy from people who we feel are supporting us and look for solutions instead of trying to scare and push on our pain points. Absolutely, you can use pain points in your content but it shouldn’t be the driving force.

A better alternative is to ‘act’ like a real advisor who genuinely cares about the prospect.

For example, you could talk about the problem (tree caused subsidence), the action they can take (what to check on before they ask you to go out – this gives trust), and the solution (where you explain what you’ll do, how long it takes, what to expect, etc – again, trust and authority).

This is basically one of the easiest copywriting formulas; the PAS (problem – action – solution).

It’s given, that this is not the only thing you need to consider, and by not focusing on the pain points, you can start to build some relationships with your prospects.

Because you don’t want to be the person who only reminds them of their pain and the “it doesn’t need to be like that” formulaic “saviour” content, which is salesy AF…

Are you fancy getting your hands on how to create content that actually sells, well it’s just a fraction of my Profit Zone programmes? 😊

If so, just keep reading because I’ll share it with you below.

How will we do this?

The first step is the Outstanding Gameplan, as this is the baseline.

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

Are you sick of pain point based marketing?