If you don’t get the sale, sales training might not be your best move

If you don’t have at least 50% conversion rates on your offers, sales training won’t help. But I can tell you what you should pay attention to increase your sales, even if you genuinely need sales training.

Let’s say a potential client expressed their interest in your high-ticket offer, and after the ‘discovery call’ or lengthy dm/email back and forth they

👻 ghost you

⛔ say no to you with or without any reasoning

So you’re sitting there and thinking about “what I could’ve done differently. Obviously, I’m not good at sales, and I need the training to be better at it“. “I need to buy courses, templates and scripts and attend sales training to create the perfect objection-handling, the sales-increasing mega-brilliant thing that converts everyone into a client.”

And off you go headfirst into coaching programmes and everything else you can think of to solve a problem. And that problem you want to solve is not the real problem.

I know it looks like you don’t have sales (or as many sales you want), and it would mean you need sales training. The funny thing is that this is what many entrepreneurs and even big corporates think.

To overcome this annoying phase with fluctuating sales and low conversion rates after all the previously purchased things failed you, you should showcase your offer to tell your prospects exactly what they’ll get and how.

Yes, the real problem is that people don’t know what you actually sell. They might don’t understand how your offer could help them.

You might don’t detail your offer enough to make it abundantly clear why it’s your thing is the thing that can solve their issue.

And if this is true, they might don’t even believe that you’re capable of delivering what you say you do. Or they might think it wouldn’t work for them. Or they don’t see the value in your offer. And if it happens a lot, you might lose some confidence in yourself, and things can worsen.

This is what you risk, and that’s why you don’t have the sales you need/want. This is why you’re not confident raising your prices because you get far too many objections or nos.

It is not a sales problem; it’s a communication issue.

Ok, so if this is a communication issue, we’re happy because there’s an easy solution to overcome this.

I suppose you’re genuinely excellent and can deliver the things you say you do and know your stuff perfectly. And you sold many-many times your offer, so you know that it works and is validated.

So how could you increase your sales conversion rate if you have a communication issue?

When you talk about your offer, you go into details. I mean, for real, you go into detail.

Because when you create content that sells your offer, it is supposed to come from your offer. You need to tell what you’re going to do in what order and why.

You need to give your prospects the meat. So they can understand what they buy. And your content should answer all objections before they come up. Yes, before those objections form in the head of your prospects.

If you do that and tell them everything, apart from they’ll love you for being transparent, your sales conversion rate will increase inevitably.

It will increase as you’re clear about your offer and can talk about all aspects of it. And this makes it clear to your prospective clients too. So before they reach out to you, they’ll have a great understanding of you and your offer.

And if you do this, you’ll have a straightforward way to realise how great your offer is and genuinely feel the value of your offer. You’ll be able to talk about everything you do in your offer without any sales pressure. How awesome is that?

You don’t need to convince prospects because they pre-select themselves and decide about the sign up much before they contact you. Yes, this means a much shorter time to sign-up a client.

And I can show you how to create content geared to sell your offer. And when I say content, I’m not just talking about your social media posts. Content is your blog, webinar, sales page, YouTube video, podcast, brochure, in-person introduction, and the stories you tell about your business.

Everything you tell anyone about your ‘thing’. It’s all content, delivered in different formats.

And to make it work, you need to pinpoint your crystal clear and concise message and craft a few viral and engagement posts because you should utilise the algorithm if you use social media to get your content seen by more people.

And yes, this is one of the things I do with my clients.

If we work together, you’ll be writing different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then, I will review & critique your content.

But first, we extract the uniqueness of you, your offer and your business to make you incomparable with the Outstanding Gameplan. Because if you’re outstanding, people start to pay attention to you.

And I designed the Outstanding Gameplan to reveal your business’s unique, authentic essence, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

Yup, even if you think there’s nothing that unique about your offer or business.