Get inside your clients' heads & increase your sales with buyer psychology

I think we all can admit that we want to increase our sales, make more profit and drop unnecessary work. Of course, we want legacy and a sense of fulfilment, but if we’re not making enough money to feel that way… Well then, we need to change a few things.

I’m going to give you some tools and tips in a series of blog posts to be able to use buyer psychology in your communication, content and business. These tools and tips must be used consciously and ethically.

And as you’re reading my blog, I suppose you’re a nice person with integrity. If you’re not, please stop reading.

But before we dive in, I need to explain what exactly buyer psychology is and why it’s important for you to know about it and use it if you’re a business owner.

So, what buyer psychology is?

“Buyer psychology is the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.“

This is the official version. A short version is about understanding what customers do and what makes them buy. Basically, it’s this simple.

What are the main areas of buyer psychology?

- How consumers choose businesses, products, and services of interest
- People’s emotions and thought processes and how those affect their shopping behaviour (the decisions they make)
- How environmental factors such as family, friends, media, and culture influence their product purchases
- What compels people to choose one item over another
- How a person’s personality traits and personal factors determine how they will buy products
- What marketers and business owners can do to effectively reach out to their target customers

I think it’s a fascinating topic and it’s extremely useful to understand it and use it in your business. I might be biased, I wrote a dissertation on the topic. Anyway, the base of buyer psychology is research, so you can understand why people buy from you. Followed by developing your messaging and content that corresponds with what people want and serve them. And to top it off, your processes make their buying decision easier and shorten the sales cycle.

And if it’s done well, you easily increase your sales and profit.

But there’s another thing. Using buyer psychology is about influencing people. Helping them achieve/be/have/feel what they want. Serving them. And NOT MAKING THEM BUY SH*T THEY DON’T NEED. Because that’s called manipulation. Very big difference.

I’m actually against consumerism. I don’t think people need more stuff. Apart from books and art. I don’t like when companies make products with a short lifespan, so we’re going to be forced to purchase again and exhaust our natural resources. I really don’t like it, and this is one of the reasons I don’t work with product-based businesses.

But now, as you understand by my very short explanation of what buyer psychology is and can do for you, let’s start with the first tip.

What makes people buy?

The thing is, when people feel like they are a part of something, or that they own something, they are more likely to buy it.

This is because they feel like they have a connection to it, and they want to support it.

How could you use it in your business?

For example, if you’re asking your clients/group members/peeps on your mailing list/social media followers/etc to vote on which offers of yours should be added to a summit/bundle.

Or what you should include in your 1:1 offer (and give them a list to pick from). It’s even better if you ask them what other ideas they have about what you should include or exclude in your offer.

Or which of the 2 offer ideas of yours would they be interested in more.

The offer they want in the summit/bundle is what they’re interested in more. They’re publicly expressing their interest. And as they feel the personal involvement in your business decision, they’re most likely to purchase said summit/bundle later. They’re primed for it.

The same is true when they put together the ‘modules’ of your offer as they clearly tell you what they want. They put it together and that gives them a sense of ownership.

And again, by deciding about which offer you should launch they tell you what they’re interested in.

You did not just do the research part which is crucial to make more money with less work, you gave your peeps a sense of ownership and involvement.

They’re more likely to buy your thing because they feel like they had a say in it.

Another prime example is used by animal shelters. When you go there to pick up a puppy you might have tons of questions and haven’t quite decided yet. Like you’re not a hundred percent sure because it’s a huge commitment for 15-20 years. So, instead of pressuring you into this commitment, they say take home the puppy for a night and you can bring them back if it’s not what you wanted.

You guessed, 99% won’t bring back the dog. Apart from the puppy being cute and cuddly, they felt the ownership, responsibility and involvement in the life of that cutey one.

And this is the same when in the shopping centre people make you try something. They hand you the product and let you try it. Again, a sense of involvement and ownership.

Did you like this tip on increasing your profit by using buyer psychology? If you do so, keep reading because I’ll tell you how I can help you achieve it. Because what I just shared is just a tiny fraction of my Profit Zone programme that is aiming to increase your profitability by 20% in 1-3 days, without spending more time or money on marketing.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

Get inside your clients’ heads & increase your sales with buyer psychology