How to increase your profit without more clients or higher price

You’re a service provider, coach or consultant and you want more money. But you don’t just want more revenue, you want more profit. Because, after all, profit is the thing that we can spend. So it’s natural you want to increase it without doing more work or raising your prices.

As you’re in the business for a while, you might be burnt out a few times by overworking yourself. Missed out on family holidays, or meeting with friends. You might spend too much time typing your proposals on your computer or replying to a client at 9pm on messenger/WhatsApp or Voxer. You might want to compensate for the long hours by raising your prices and by doing so, losing clients. Or being ghosted or hearing the familiar, “this is too expensive, could you give me a discount?“. Or “I found someone who does it for half-price“…

If this is you, then you are buried under the neverending tasks of running a business and never seeing the sunlight again… And this is definitely NOT something you’ve signed up for. I know I didn’t.

So let me give you a few pointers to save some time for yourself, make some extra cash and escape the mental and physical pain of being chained to your desk/screen. Because these are the elements of your freedom. And that’s why you persist and push through the hard times, for your freedom.

Profit increasing tips

Increase the efficiency of your work, a.k.a. increase the value of your offer

There are tons of ways to make your own work quicker by mapping it out. For example, I created templates for my ebooks, social media artwork, processes and basically everything in business. If I want to create a new lead magnet, even if I need to record a video for it, I’m ready with everything from idea to delivery in 4 hours. How?

I mapped out every single step I need to follow. I have tons of predefined templates I can just pop the content in and it’ll work perfectly. I created the workflows, triggers and automation, so it takes me no time to put them together. I have written out the email sequence templates and just need to adjust them to match the new lead magnet. I genuinely have a step-by-step process for it.

And I have this for everything I do. Yes, it’s pain in the backside at first to put together, but after that, it serves me extremely well.

I can create paid offers at the same speed. And once I have the exact step-by-step process, I can see what and where I should/could tweak things to make it quicker and more efficient. Why would I waste time and reinvent the wheel every time if it’s not needed?

And by shaving off tasks by using templates, automation and workflows I save time, money and energy. I can spend the time on money generating tasks (or anything else) rather than on things that don’t move the needle but are necessary to do.

And by delivering results for my clients quicker means that I’m increasing the value of my offer. I want you to read this sentence again because just this sentence is worth reading this thingy. Delivering results for my clients quicker means that I’m increasing the value of my offer.

To give you a real-life example here’s my Outstanding Gameplan offer, which is a 2,5 hours online session that helps service-based businesses with a max of 3 decision-makers to strengthen their uniqueness and leverage buyer psychology to increase their profit. Basically, making them incomparable.

This offer originally was the base of one of my 1-month coaching programmes but after working with people, fine-tuning the process and refining the delivery I can give the same result in 2,5 hours as in my month-long programme. And it takes me less time to deliver the same thing because I became more efficient. I only include the necessary exercises and tasks to get the result.

It delivers results quicker for my clients and that means it’s more valuable for them. Did I raise the price? No. It actually costs less than the one-month programme. But not because I don’t value my time or offer. It’s for a very different strategic reason.

Because after the Outstanding Gameplan, many people will want to go for one of the Profit Zone programmes. Those programmes deliver results in 1 or 3 days. And you guessed, those were the base of my 3-months programmes. I’m not going to detail them here, you can find more info about my offers if you want to work with me.

And by first taking through clients the Outstanding Gameplan, I can see and decide if I want to work with them on a longer project. If I can (and want to) help them further. But that’s not about increasing the efficiency of my work.

So, if you want to improve your efficiency you need to map out your process. Once that’s done you’ll need to eliminate those elements that are not necessary. Yes, it might mean culling. And after that, you need to find the parts and elements you can automate, templatise or create a fluid workflow for them. By this, you’ll be able to save time on the delivery so that you can either take on more clients – working the same hours you did before, a.k.a. increasing your revenue and profit. Or spend it to further increase the value of your offer and make yourself extremely sought-after. Because if you reach that point, you won’t hear again the dreaded “it’s too expensive”…

Look for ways to cut costs

This one is the easiest and quickest way to save money. I recommend you to look through thoroughly every 3 months what you’re spending money on. What subscriptions do you have but don’t use? You might be surprised to see how much your tech stack can cost you if you don’t pay attention to it.

I know a lot of entrepreneurs who purchase LTDs (lifetime deals) on different platforms and they get FOMO if something new comes out and they rush to buy it. If you’re one of them, unsubscribe from their email list to save you the pain. In case you really want to be updated on those things, there are Facebook groups specifically for SaaS (Software as a Service) LTDs that I suggest you join.

Yes, experience tells me this, even though I don’t buy stuff just for the sake of it, I don’t like wasting time reading about those deals and offers when it’s not a good time. And by that I mean I look for those deals when I want to change my tech stack. When I’m looking for a different solution. When I want to cut costs. Because sometimes cutting costs means you need to invest first.

Or if you have a VA or an assistant, is there anything you/they could automate to make it better? For example your onboarding process. If you do everything manually it will take you ages. I mean sending the emails (even if you just grab the template and personalise it for them), giving access to the Welcome Package or the offer breakdown, etc is a minimum of 15 minutes. If it’s not a high-ticket offer (in my book it’s between 8k – 100k) you don’t need to send those emails personally. Of course, the more expensive the offer is the more personalised the approach is (should be).

Cutting costs is basically built on the foundation of mapping out your processes. Because if you know that, you’ll be able to cut costs much-much easier. And can avoid your assistant spending ages on tasks when it could be automated.

So, check the existing subscriptions you have. What coaching, mentoring, mastermind, etc programmes are you in? Do you attend the events? Are you an active member? Is there a better-suited alternative you could use? Do you need these? Is there anything you could automate to cut costs?

You can use these 2 tips immediately to increase your profit without taking on more clients or raising your prices.

Of course, if you want my help and a more detailed structure I can help you with that. As you guessed, we start with the Outstanding Gameplan to strengthen your uniqueness and leverage buyer psychology to increase your profit. And once you become outstanding, we’ll find a way to increase your profit without working more.

And if you’re up for it, keep reading because I tell you how we’ll do it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

How to increase your profit without taking on more clients or raising your price