How often should you post on social media to see predictable sales?

“You need to post on every platform every day, multiple times a day consistently and you’ll have predictable sales.” – said a coach with lots of followers

She actually suggested 4 posts per day on EVERY channel.

1 sale post
1 connection post
1 testimonial post
1 video

The idea behind posting multiple times a day comes from visibility issues. Because just a small percentage of your followers can see your posts at any given time.

So the coach thought that if you up your game and churn out content 4 times a day and ask for the sale, you’ll get sales.
It’s a variety of formats, so the algorithm can pick whatever they want to push.

Not everyone will see your promo posts, so you kinda ‘get away’ with constantly posting sales stuff.

It ‘kinda’ makes sense. But it’s crap.

To churn out this amount of GOOD quality posts you need to spend a lot of time on content creation. 4 pieces of individual content for every platform. 1 video. Stories. Carousels. Reels. TikTok. LinkedIn. Instagram. Group. Business profile. Personal profile.

And tons of s***y content.

Sure you’re visible and sure people can see you. But what happens if they click on your profile because prospective clients tend to do that.

They land on your profile and they see rubbish content. And tons of sales content. The usual ‘buy my stuff’ content.

And you come across desperado…

Because you don’t have the energy or the capacity to write GOOD promo material that leverages buyer psychology.
Content that is unique to you and to your offer.

And s***e content is still s***e content.

Being visible does not mean that people want to see what you type/record. And it doesn’t mean they want to/will buy from you ever…

OK, clever clog, but I don’t know what to post about. – I hear you.

You have an offer, write content around that. What do people need to know before they buy your offer? Are there any pre-requisites? Can you educate them on that?

For example, for my offer (in a nutshell I help my clients increase their profit whilst reducing their working hours), they need to be service providers (coaches and consultants are in this category too).

They need to know their target audience and already selling their offers.

Why? Because you CANNOT optimise a business model to increase profit if you don’t have sales. You know, it’s not a ‘business’ as of yet without clients…

Because you CANNOT pinpoint the uniqueness of your offer, yourself and your business without already having worked with clients. You’re going to change your biz tons of times when you start out.

Because you CANNOT create content that converts without knowing who you sell to and what you’re selling.

And if you’re not clear, chances are your content won’t be either.

Self-sabotaging rules your days. You don’t dare to ask for the sales. You want to change your offer. Again. Or your branding. Or funnel. Or you need a new sales script to get the encouragement…

I’ve seen it so many times.

So no, you don’t need 4 pieces of unique content for every single platform.

You don’t need to create videos if you don’t want to. You just need content that is actually related to your offer and business and to you. You just need to post in ONE platform consistently to get clients.

It depends on your offer, but it might be enough to post only 3 times a week. You might need 5. But you definitely don’t need more.

Of course, these come down to what you want to achieve. You want to build an audience, email list or you want to sell your offer. All require a different approach. In a nutshell, you need a content plan that’s designed to sell your offer.

And these were one of my tips to be able to speak with prospective high-ticket clients (and in my book high-ticket offers are something between 8k to 100k), without posting 8639 every single day and crying your eyes out because you’re tired and burnt out AF.

And in case you’d like to enjoy the benefits of higher profit and more time, keep reading because this is how I can help you achieve it. If you do so, keep reading because I’ll tell you how I can help you achieve it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.