How your offer can eliminate any kind of objections

You just want to eliminate the dreaded objection handling when selling your offer. I get it; it can be pretty nerve-wracking. You can also drastically reduce the number of objections that pop up in your prospect’s head before they even say it, even if you’re not a mind-reader, psychic or a manipulative salesperson.

Because guess what? We all have objections. That’s how our brain works. It is because our brain wants to only think about things it needs to. It learnt a lot during the years in your life, and it ignores, eliminates and generalises everything. To be precise, our sensory system (eyes, skin, ears, smell & taste) in each second from the 11 million bits can only process less than 50. Yep, you read that right.

So what can you do to make sure that your offer is not just not being ignored and cut out by your prospects’ brains but that they drop most if not all of their objections too? Let’s talk about it.

But if we all have objections how could we eliminate them?

That’s a common belief that objections are bad and I like to approach them differently. You experience objections for a wide range of reasons. I’ll give a few examples;

😟 you just couldn’t grab the attention of your prospect, and they’re dozing off
😟 they don’t understand how your offer could help them
😟 your offer sounds like any other offer your prospect already has seen thousands of times
😟 they don’t trust you
😟 they don’t trust it would work for them
😟 they don’t trust they’d do the work
😟 their mind is filled with something else, and you and your offer is not a high priority for them
😟 they feel pressurised by you
and there are many more reasons you’d have real and genuine objections during any sales conversation, whether online or offline, written or verbal.

OK, so there are many of objections your prospects can come up with (and trust me, they do) for multiple reasons, AND their mind also makes it difficult for you to sell. Great.

You might have seen films about sales, like the Wolf of Wall Street, where high-pressure sales techinques are used and combined with manipulation, lies and stuff like that. You quite possibly tried to buy a car, and a secondhand car salesperson pushed you around. And without really realising it, you might associate sales with these behaviours, hence despise it.

We all heard stories when someone went to buy a mobile phone and was kinda bullied into buying insurance and case and extra stuff with the phone, even though they didn’t want to, but the salesperson pushed them. When they went home with their new phone, they immediately cancelled the insurance online. And they won’t go back to that store.

The real problem is not the insurance. The real problem is they didn’t get a satisfying reason to buy that insurance. What could that be? Offer them safety that even if they drop their phone (like they did hundreds of times previously) they don’t need to walk around with a cracked screen (embarassament, a possible feeling of not being trendy or broke etc). They could save money on repair or buy a new phone if there’s damage. It could increase their social status by paying for ‘an extra luxury’ for piece of mind. With the phone insurance, they’re more comfortable and don’t need to worry about it as if things happen; they’ll be covered.

Want to read more of these knowledge nuggets and keep in touch?

And as you can see, all these things I just listed are actually part of the offer (the insurance policy). Or should I say it would be if it were explained well, without manipulation?

So the first thing is to have an offer detailed enough that gives reasons to overcome those objections the prospect has in their mind. You know, the conversation inside their head. You can do this by creating a list of all possible objections and creating content around it, and you sprinkle it all over the sales page and all your marketing material.

And the second thing is the delivery to ensure the brain doesn’t shut down. How can you do this? By differentiating yourself with an intriguing, straightforward and unique method. A method that perfectly explains what you do and how so prospective clients won’t need to jump through unnecessary hoops and loops just to get a sense of how you can help them.

Because no one wants to waste time on figuring out basic stuff, if anyone needs a service, they want to immediately understand if that would work for them without watching hours of webinars and training material.

But this is not everything; there’s actual science behind this. The brain works on three different levels, and the first reaction when you start to converse with anyone or when they discover your offer online or offline is always the reptilian brain.

The reptilian brain is all about fight or flight. If it doesn’t feel that your offer is ‘skippable’ because they couldn’t guess what it is about, or the way your method is explained is different from how they usually see how others solve their problem, they’ll pay attention to you.

Their limbic brain joins in, and all the emotions and feelings come up; this is where a well-put-together offer takes them from hell to heaven and gives valid reasons for what they can achieve at every step and why all those things are essential for them. Everything is about them and not about you or your offer.

With this move, you invite the logical brain, the neocortex, with its analytical approach. This is where all the facts matter, how much they can save and stuff like that.

And this brings us to this point; you need to pinpoint your uniqueness (this is what most people say to use as their USP, but that’s just a fragment of the whole picture). You need to pinpoint the uniqueness of your offer (that’s exactly in the method) and the uniqueness of your business (the overarching umbrella).

If you have these three combined, you will be outstanding. You will be different, and prospects will know exactly what they buy from you. And that, my friend, results in more and quicker sales.

And there’s an actual step-by-step process I use with my clients when we break down their offers in a way that influences an intelligent, sceptical and busy prospect to buy. I created this process based on many years of experience and tons of research. And it works because it helps them create a unique approach that gives enough information to make high-ticket sales significantly quicker and easier.

And after that, I also give them the best way to create content (a.k.a. communicate their offers via whatever channel) that 99% eliminates objections and convincing from the equation. Are you fancy getting your hands on my method? 😊 If so, just keep reading because I’ll share it with you below.

So how will we do this?

The first step is the Outstanding Gameplan.

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

After the Outstanding Gameplan session, you’ll receive a brief summary of what you wish to accomplish. You’ll have your unique method and essence in hand that you’ll be able to use immediately to communicate your awesomeness. Basically, shout about it from the rooftops.

You’ll also receive my plan to move you forward, because the first part is knowing the what and how, the second is actually doing it. It’ll detail the things you’ll need to do to accomplish the goal we identified with the best-fit Profit Zone program or VIP days (if any of those would work for you).

Because I designed my offers to give you the tools you need to build on your uniqueness and leverage buyer psychology to increase your profit, in 1 or 3 days.

So if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone program or VIP days to progress further, which might include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

With my methods I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in the last couple of years I helped thousands of people with their business and gained hundreds of customers – will you be the next? 😊

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard, talking to the wrong people and presenting your offers incorrectly.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

don't like to waste money on courses, programmes or figuring out by yourself, it’s easier to just go through the 2,5 hours session and get it done

don’t want to do the all too well known energy-draining activities of reading every boring/misinformed/half-info-packed blogs, watching countless videos/webinars with questionable experts and unavoidable pitches on how to stand out and make more profit

don’t want to stress about money objections, because if you’re incomparable, no one can compare your offers based on pricing. Yes, this means you can say hi to easy sales and people who want your stuff

don’t want to question yourself and copy the same old “I help” statements and their variations that do not help you, just put you in a box

don’t want to feel that you blend in a sea of sameness

don’t want to rethink all over again how you’ll hit those income goals and how you can decrease the time you spend working in your business simultaneously

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

Corporate teams or VIP needs?

Solving sales issues...

…by communicating your uniqueness, coupled with strong messaging & content.

This is for sales, marketing and leadership teams or advanced and established service-based business owners and entrepreneurs.

The hidden danger that costs leads, sales and market share… and how the ex-athlete discovered a method of exploding your sales by 40%. How? By adjusting your messaging and leveraging buyer psychology with just a few VIP Intensive Days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned multi-award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in the last couple of years I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.