Why does saying how much money someone made mean nothing?

Yup, this is true! So many businesses are speaking about how much they made and whilst I’m not bashing anyone who does this, you need to know why it’s not what matters…

Generally speaking, I don’t like this approach. Of course, it can be honest when someone says something like that, but most of the time it’s only used as a ‘bait’. And if you play the game long enough you know if it’s bait…

The worst part of it is that they give unrealistic expectations to people when in reality it’s around year 3 when businesses start to make a profit. That’s not an accident that the first 2 years are the worst for any business and that’s the period when most close down…

And even if they help you make a quick buck, there are lots of other components of running a business. And when suddenly you get clients and money coming in quickly the thing is crashing. It’s crashing because the backend, the operation and delivery can’t handle it.

I’ve seen someone yesterday post about how they make a 5 figure passive income every month and they give you the tips on how they do it. Well, the tips were rubbish as they already have a massive and engaged follower base and they just hooked them up with a membership thing… And this is not doable for most people at the stage where they are.

They offered a freebie but that isn’t really ‘usable’ it just sells the ‘dream’. Basically, build your followers and create some kind of membership… That’s not even a passive income… And anyone with a membership can tell you that to keep your members and bring in a nice flow of new members constantly to balance the churn out you need to work with it.

And of course, they can teach you how to do it within a short period of time. And I know for the fact that the person in question has a team of people and they take care of their membership for them, so again, it’s really not a passive income thing as it suggests.

Whilst I don’t have any issue with pushing one’s business, I do have if it’s not ethical. I do have if they sell the dream and don’t care about the results.

But let me give you a little bit more meat and give three main points why this is something I don’t like.

Firstly, making money does not mean being profitable. That’s a huge difference. But of course, they don’t like to mention that part…

I know a lot of people who have 6 figure businesses and they’re skint af and have no money in the bank. There are people who have a nice turnover and constantly talk about how much money they make but they forget to mention their costs. They pay for their VA, SMM, software packages, tax, ads memberships, and commission, and in the end, they don’t have that much left.

If they’d tell you that you’d feel less inclined to follow them.

Secondly, because something worked for them or for their clients, it does not mean it’ll work for you. It’s the same if I’d tell you that I made millions for my clients every single month, which is btw true.

But forget to mention that the budget I used only for ads was £2.5M per month. Would it be a lie? No. Would it work for you? Do you have the budget? 🤷‍♀️ Or let’s say they use automated cold outreach. Is this something you want to do?

There are a lot of things you’d do and a lot you wouldn’t or couldn’t. So the “how much money someone made” approach is not the best to decide about it…

Thirdly, how many months/years of experience, money and learning have they invested before they reached this point? Or how big their team is?

You know, Beyonce is awesome, and she can do everything and anything but she has a team…

I personally spent 6 figures on my education to be able to help, advise, mentor and coach people. I spent long years getting my degrees. I worked with huge household brands and own businesses since the age of 18. This s**t takes time to be really good at it.

Yes, you can make money very quickly but you can lose it even quicker if you don’t have the backend knowledge.

And let’s face it, they won’t tell you if they lose it…

And now let’s talk about what matters.

👉 It matters if they’re profitable
👉 It matters if this is sustainable and wasn’t just a fluke or luck
👉 It matters how much time/energy/money/other resources they invested in
👉 Do you have access to those resources?
👉 Do they have growth in their business?
👉 When they talk/message/email you do they just want to sell?
👉 Do you want to follow their footsteps?
👉 Is it ethical what they sell?
👉 Do they sell you ‘the dream’?

You won’t hear me talk about how much money I make because that’s none of anyone’s business. I only need to share it with HMRC and that’s it.

And in case you’d like to talk about how you can increase your profitability just in a few days without spending more time and money on marketing, keep reading because I’ll tell you how I can help you achieve it.

How will we do this?

First, we start with the Outstanding Gameplan where we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.