Why do you need to get clients without ads, with organic marketing?

So many entrepreneurs think that they run an ad & eager people will flood in but the reality is really far from this. What they should do instead?

Before we dive in, let’s see what happens first, when they launch their ads.

Most of the time they

💔 launch a campaign only to see it doesn’t perform
💔 feel like the ad isn’t getting as much engagement as it should
💔 have their ad costs increased but they don’t know why
💔 go against the exact same ads in a very crowded market
💔 burn money

Don’t get me wrong, ads can be wonderful for your business.

If you

💜 already learnt quite a bit about your dream clients
💙 know how they respond to your offer
💜 know how to stand out from the crowd
💙 know what you do
💜 have money to invest without fearing missing the mortgage payment if you duck it up

Why would you risk this if you’re in a situation where you don’t really have the knowledge/money to run ads?

Learn how to get clients without ads, hone your skills and once you know what to say, how to say and when to say it, then invest in ads.

But don’t do it alone, because it’s like building a house after seeing a youtube how-to video. It’s going to be more complex than just putting the bricks on top of each other. There are a lot of resources, courses, memberships and people who could help you with this.

Why do traditional ways need to come back into your lead generation campaigns, if you don’t want to risk your whole business?

It’d be silly to think that you can get as many clients as you want, purely relying on ads. I have worked with several business owners who thought the best way is to get leads by running ads.

They are wrong. Why?

What would you do if, for some reason, you’d need to pay 20 times more for a lead?

What would you do if a wealthy competitor would go after the same target audience, as you, with a massive budget?

I personally led campaigns where the aim of the ads was to bleed out the competitors.

I actually burnt money for a few months, because if competitors wanted to sustain their business, they needed to pay loads of money to run ads.

And I outbid them. On purpose. I was willing to spend much more money on clicks than they’re worth.

What was the result?

A few months down the line they had no business. They could not pay for the ads. My efforts paid off for the business owing to my aggressive campaign management. They took over a massive market share.

What would you do if someone would do the same to you? Would you be able to survive?

Why will ad prices go up?

You want to plan your sales & ad costs, hence you look into your data & check out trends to figure out what to expect.

You check the last couple of years, month-by-month, for how much a click, a lead & a sale cost you. You compare the changes in prices for this month-by-month.

You start to see patterns, you consider seasonality, previous competitor activities & your own campaigns.

And you’ll see that the prices for clicks increase. Even if you

💜 optimised your landing pages
💙 are converting leads to clients better
💜 are crafting better copy for your ads

Why?

Because everyone thinks this is the easiest option to get clients. (Rightly or wrongly, it’s a different question.) You chuck out a few ads & there will be hundreds of people wanting to work with you.

What’s the reality?

You’re placing a bid for clicks. Online ads are actually auctioned. The more you pay, the more you get. Bigger reach, more clicks.

And because it’s ‘easy’, more and more people advertise on these platforms. More people bid for the same things. Hence to see an increase in prices is inevitable.

All platforms are flooded with ads. Do you have a mediocre offer? How/why would anyone spot it if it doesn’t stand out?

Does no one engage? The platform will think your ad is sh!te & they want to show good and relevant stuff to their visitors (so they stay longer), so they’ll show yours less & less. And it costs you more & more.

Do you know what your competitors do to get clients?

It may sound crazy but picture this.

Your competitor runs ads on Fb & Insta. They’re all over it. And they’re good at it. You regularly see their ads day & night.

You see their offers, the way they speak to their ideal clients (if they have one), their landing pages and their methods.

You know what they’re up to.

“So what, Viki? I don’t give a flying pig what they do, that’s their business.”

Cool, that’s their business, and you can learn from them.

They’re not your ‘enemy’. They can be your colleagues, referral partner or God forbid, friends.

What else?

You can see that they’re getting their clients from Fb & Insta ads. If you want to follow their steps & run ads, you need to craft a quite compelling ad to grab your ideal clients’ attention.

Or you can first get clients using different channels, where there’s no competition as everyone knows “the easiest way to get clients is to run a few ads on Facebook”. (Which is actually not true, it requires lots of things to do it right.)

Why should I go on a different channel?

Well, because

💜 these channels aren’t crowded
💙 they’re different
💜 they help you stand out
💙 they’re free or cheap

How to stand out on the crowded market?

I bet you asked this question yourself already. There are over millions of service providers, coaches, consultants and course creators just in the UK. The competition is fierce.

If you want to stand out, you need to think differently.

Look around & check on your competitors.

How do they get clients? What channels and platforms do they push? Who do they collaborate with? What offers do they have? Where do they advertise?

You’ll see that most of them run ads. Or simply just hope that someone will walk through the door.

After understanding YOUR stuff (offer, dream clients, value & mission) AND your competitors’ stuff AND the channels they get leads/clients from, DIFFERENTIATE yourself.

If you really want to stand out, you need to differentiate yourself on three different levels. You, your offer and your business that’s your overarching umbrella cover you. This is the way you truly can create real uniqueness.

“It’s easier said than done Viki!”

OK, I get it, but… you can always ask for help & I’m here to help… And if you fancy doing this for your business, you know what to do. Just keep reading because I’ll share it with you below.

How will we do this?

First, we start with the Outstanding Gameplan, where we’ll look at your business industry and offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal) without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce delivery time.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress additionally, including the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then, I review & critique your content.

We’ll optimise your sales process to increase your conversion rate to enjoy better results with less work.

Together, we’ll create the most straightforward marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process lets people close themselves with minimal effort on your side.

One of the versions of my Profit Zone method I used to help a client go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard, talking to the wrong people and presenting your offers incorrectly.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.