How far would you go to get rich?

For me, money is really important but it’s not the end and all.

I want to help you enjoy your life and let the stress of running a business go away. I’m not just saying, I mean it.

So, of course, you need money. And this is the reason I help my clients to increase their profit and not their revenue. Because revenue doesn’t really help them…

We all felt the need of marketing ourselves. To do stuff we really don’t want to make things happen in our businesses.

We all pulled all-nighters to finish a project/proposal/launch material or whatnot.

We felt the stress of a launch, the lack of the results or the overwhelm when you got far too many leads and clients.

Both sides are pretty stressful.

So, yes, of course, money helps and money is really important. I mean really important.

But only if you’re using it ‘right’. And I’m not talking about investments, saving and pension pots, which are again very important parts of your finances.

I’m talking about enjoying your life because you’re financially safe, even in this economic situation, and run a truly enjoyable business.

Personally, I don’t like to work with people who are all about money. I’m not a material person and whilst I like to have nice stuff (and more shoes – preferably sports ones) you don’t really see me spending tons of money on stuff I actually don’t need.

Honestly, I really don’t like to shop. It’s a drag for me. When we buy something I prefer to wait in the car until Andy does the shopping 😂

Or go just before the shop closes so we can’t spend there more than 5 minutes. That’s about my limit.

If I can, I buy everything online and just pop into the shop to pick them up if there’s no delivery option. 😂

And if I want to be really honest, I’m against consumerism and commercializing everything. I can’t stand that businesses force stuff on us to buy when we genuinely don’t need them.

In the past, multiple times, I was thinking of leaving this profession (marketing if you didn’t know) because I didn’t want to make people buy stuff they don’t need.

I felt it was like manipulation and not influencing them. And that doesn’t sit well with me.

I didn’t want to create demands for stuff that doesn’t make the world or their (customers’/clients’) lives better.

So many people told me that I’m naive and this is how the world works, and just suck it up. But I think we all can make a difference.

And this is one of the reasons I don’t work with product-based businesses. I don’t believe we need more stuff. Well, art and books are different 😂

Of course, this doesn’t mean I don’t spend my money. I spend my money on services, experiences. On memorable moments, trips, big family meals, going out and stuff like that. Not on material things (just don’t ask me how many sports shoes I have). 😂

I always thought if you enjoy the things you do you can make money with it.

And if you do something you really love and are good at it, money will follow. It always did it for me and always felt kinda effortless.

By saying effortless I don’t mean it was dead easy. No, I worked for it, but money has never been my focal point.

When I first started to make money myself I was 16. I was selling perfumes door to door because I was already a competitive athlete and needed something very flexible.

I was very proud and didn’t want to ask for money from my parents for anything, hence I opted for making my own money.

I made fun of everything and laughed and joked around with everyone. I knew it was a job but I handled it as a fun experiment where I chat with everyone.

In the very first month, I made 3 times as much money as my 4 degree qualified, solicitor father with his 160 IQ.

For real.

And he worked his a** off.

Sure, when I worked (it wasn’t every day), I worked from 8am to 7pm but it wasn’t all work. It was a summer thingy. I did most part for the fun (of course, as 16 years old that was a huge amount, it would be still decent money).

And when I had my own sports organisation, I never felt that I work. And it was sooooo successful. I couldn’t cross the road without at least 3-4 people waving at me.

I was on national TV, I was in the news (I was a competitive athlete and I used that to promote my own club). It wasn’t ‘work’.

Of course, it was work, but it wasn’t. And it was extremely profitable.

And I could go on.

I know that if you do the things you love, the things you’re good at, money will follow. With not that much effort.

I’m not saying that you won’t need to work, because you will need to. But it won’t feel like work.

I love the fact that I can help you do that. I love the fact that I’m capable of helping you to increase your profit whilst doing the thing you like the most and working less (if you actually want to work less).

And I love the fact that I’m not selling things people don’t need. I’m not promoting consumerism. I’m ethical and my actions genuinely make other peoples’ lives better.

It is a great feeling.

And in case you’d like to enjoy the benefits of higher profit and more time, keep reading because this is how I can help you achieve it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work. By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers.

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.