How I helped a client to sell extra 688 high-ticket offers more in 6 months

I had a client who sold luxury high-ticket offers in the health and wellness industry. And when I say high-ticket, I refer to offers between 8k and 100k. Their prices many times required financing because at least 40% of their clientele needed that option.

So, they had multiple luxury high-ticket offers and they were concentrated on bringing in tons of leads. Their thought process was that they need to get a big market share as quickly as possible to strengthen their position. They were making 6-7 figures every month already.

When I first started to work with them, they had nothing planned. I mean I was really surprised by that because everything they did was really amateurish and they still managed to make a lot of money. They ran ads, as most gurus would just say that. That was their plan. (And we both know when you hear the word ‘scaling’ the first thing that you think is “running ads”.) No promotional strategy, no qualifying leads, no automation, no strategy of any kind or even differentiation.

The only market research they did was that they clicked on their competitors’ ads. Yep, for real.

Their idea of ‘ideal client’ looked like this

Customer A, they can afford their stuff

Customer B, they can’t afford their stuff

Customer C, everyone else

So they wanted to get Customer A’s attention. But that was all they knew about Customer A. Nothing. They’ve never ever checked the accumulated data to see who their buyers are. What they want or why they buy.

They literally put out a here’s the ‘thing’, these are the features and this is the price, a.k.a their blunt offer. And they just burnt money to get this ‘buy my stuff now’ message out. Their ad costs were enormous. The CPA (cost per acquisition; the cost of sale of individual offers) was so high I couldn’t believe my eyes.

It was ridiculous how much money they wasted by following the aggressive and old-school bro-marketing structure. Yes, they hired one of those guys…

I’m talking about a business that makes millions of pounds on a monthly basis selling high-ticket offers and from the inside it’s absolutely catastrophic…

They did not know how to make more money. Although they had 6-7 figure sales every month their overheads were increasing every month due to bad management (a.k.a. no planning just firefighting). And the bro-marketer’s response was to this to spend more money on ads and be more aggressive with their sales message.

To actually get the sales, deliver the service, pay the staff this process didn’t leave much money with them.

They knew if one competitor with a bigger ad budget gets in and they start to lose leads and clients, they won’t be able to keep up with the overheads. I mean how crazy is that you put all your eggs into one basket and hope that no one else will copy you or try to take a slice of the pie…

They were in a very bad and dark situation, even though from the outside it looked quite fabulous.

They purchased the nice brand new Mercedes, well they leased it, they had fancy clothes and the newest iPhone (again, on a payment plan) so it looked like from the outside that they were doing very well. Really well.

But they were panicking. They desperately needed to increase their profit. Not just their sales figures, their profit. And it takes some effort to admit that they were screwed. And this was the place when they asked for my help.

So I’ve created them a strategy and a system they could follow. Worked on their promotional calendar and planned out the needed steps to increase their profit. That was highest priority.

I worked with them to identify their uniqueness. It went so well that they won an award for it… I mean for real.

The award entry was based on the company’s story and development and they won.

Their messaging has been changed. They still had some of that old-school bro-marketer stuff as they weren’t ready to let that go as it brought in clients to them previously.

But we were concentrating on a total different aspect of their offer. The aspirational part, the lifestyle elements, the emotional elements. And we traded the ‘buy my stuff now’ to a much more sophisticated messaging that followed buyer psychology.

Additionally, I was working with them to optimise their processes and lead generation. I helped them build a qualifying system and set KPIs to make sure they hit their targets. We added additional streams of leads to lower the risks they had with only one channel.

In the first month, they sold 30% more high-ticket offers than in the previous one. For 59.77% less money. Yup, precisely 59.77% less money spent on marketing in just under 1 month!

In 6 months the CPA (cost per customer acquisition) went down by 33.51% compared to the previous year and they sold 46.11% more high-ticket offers at a higher price point.

To be precise they sold an extra 688 high-ticket offers more in that 6 months than in the previous year with actually reducing their marketing costs. And that resulted in a 42.3% increase in their profit.

Yes, it is possible.

Do you like these steps? I’m committed to helping you implement this system so you can get these or similar results too.

And in case you’d like to enjoy the benefits of higher profit and more time, keep reading because this is how I can help you achieve it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work. By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers – will you be the next?

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.