Here's a viral post template to generate hundreds if not thousands of leads

Officially obsessed with [X]! I made over [preferably big moolah] in [nanoseconds] using my [magic secret weapon]! Who wants it for FREE?

Here’s a viral post template for you 😊

But if you want a slightly more sophisticated way to attract people who want to spend their money and not just fill up your email list/group with freebie-seekers… you need to create content around your offer.

You need to stand out. In the sea of sameness. Without being too obsessed.

I know, I know, there’s nothing unique about what I just typed. You already knew this.

So, buckle up because I’ll give you a few tips to be able to speak with prospective high-ticket clients (and in my book high-ticket offers are something between 8k to 100k).

Because, when I post actual posts (I’m not talking about posts I use to build connections and engage with you guys) I get leads immediately. Yes, high-ticket leads which I can decide to work with or not.

I do not message them or promise them the 6-7-8-9 figure business in a blink of an eye either.

Shall we just jump to the tips? 😊

Dun dun duuun, tip number 1

DO NOT CREATE CONTENT JUST TO BE VISIBLE.

S***e content is still s***e content. Being visible does not mean that people want to see what you type/record. And it doesn’t mean they want to/will buy from you ever…

OK, clever clog, but I don’t know what to post about. I hear you.

You have an offer, write content around that. What do people need to know before they buy your offer? Are there any pre-requisites? Can you educate them on that?

For example, for my offer (in a nutshell I help my clients increase their profit whilst reducing their working hours), they need to be service providers (coaches and consultants are in this category too).

They need to know their target audience and already selling their offers.

Why? Because you CANNOT optimise a business model to increase profit if you don’t have sales. You know, it’s not a ‘business’ as of yet without clients…

Because you CANNOT pinpoint the uniqueness of your offer, yourself and your business without already having worked with clients. You’re going to change your biz tons of times when you start out.

Because you CANNOT create content that converts without knowing who you sell to and what you’re selling.

And if you’re not clear, chances are your content won’t be either.

Tip number 2

BE BRAVE ENOUGH TO EXPRESS YOUR OPINION.

Do you want to be seen as someone who knows their stuff?

Challenge the status quo. I mean, I clearly did it with this post as this is the type of post you can see a lot nowadays.

On purpose, I post sometimes controversial posts (nothing nasty or offensive) for multiple reasons. By doing this I can block all those people who are nasty, swearing at me or just annoying trolls.

Because they will come and they will comment.

Easy to identify them and get rid of them from my life so I don’t need to see their negativity or nastiness (you’re welcome for the extra tip)

We’re encouraged to use ‘viral posts’ and don’t take me wrong those can be really-really valuable for you. Although, it all has its place in your content strategy.

I use viral posts but not for selling high-ticket offers. And yes, people copy my posts and use the same without even changing the emojis.

Will they stand out with that? No.

Have those posts been designed to sell high-ticket offers? No.

Do I sell high-ticket offers? Yes, I do.

If you want to be seen, you need to do things differently. Some will work, some won’t.

But you need to experiment.

To give you some ideas; what can you say it’s a myth of your industry? How can you show that thing is actually false? Post about that to show your authority (meh, it’s an overused word).

How about truths of your industry that are false or don’t work anymore. Or, even better, don’t work for your ideal clients? You can write about that too.

Tip number 3

TO GET HIGH-TICKET CLIENTS USE BUYER PSYCHOLOGY

High-ticket clients are more sophisticated than jumping on viral threads. They don’t believe that a one-page freebie in a Google document will turn their business into a 100k/mo business.

“To be able to attract high-ticket clients you need to talk to them based on the stage they are in the decision-making process.”

Which is generally speaking consists of these steps

1. need/problem recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. post-purchase evaluation

But with this move, you would only be able to communicate with a very low percentage of people.

Because at any given point only 3% of your ideal clients are ready to buy.

17% are problem aware and looking for solutions but are not ready to buy.

20% are problem aware but they don’t think the problem requires any solution.

And 60% is absolutely unaware.

So what can you do to move the vast majority of people through your sales cycle as quickly as possible?

Use buyer psychology to move people from the unaware stage to the most aware, ready to buy stage with just a few content pieces.

Yes, I said with a few content pieces.

Yeah, sure… If you say so… 🙄

I hear you. I wrote a dissertation on buyer psychology, I know it’s not as easy to come up with these things by yourself.

- You need to create content that explains
- what you’re selling very clearly
- why they should believe in you
- why they need your thing like right now (no fake scarcity needed)
  when they can expect results
- handle objections before they come up
  tell them how they can buy
- and use buyer psychology to create corresponding content to the following 5 stages (this is what you can use in your nurturing too – you’re welcome)

Unaware – problem aware – solution aware – product aware – most aware.

If you can go through this unaware to most aware list and create multiple content pieces for each of them you are creating a sophisticated content plan.

A content plan that’s designed to sell your offer.

And these were my 3 tips to be able to speak with prospective high-ticket clients (and in my book high-ticket offers are something between 8k to 100k).

And in case you’d like to enjoy the benefits of higher profit and more time, keep reading because this is how I can help you achieve it.

How will we do this?

First, we’ll look at your business, industry and your offer to understand why people buy from you and leverage buyer psychology to sign more clients. (I wrote a dissertation on the topic.) And we’ll find the unique essence of your offer that’ll put you above all similar offers to attract and impress your (prospective) clients.

And after that, we’ll do the math and your pricing to make sure your business can reach a very nice and comfortable high-profit margin revenue (a.k.a. your ambitious income goal), without working every hour under the sun. Yes, this means we’ll brainstorm ways to increase the value of your offer or reduce the time of delivery.

And if you’re a good fit and want to go further after the Outstanding Gameplan, you might grab one of the Profit Zone offers to progress further, which include the below steps and more.

We’ll find the best ways to grow your audience by checking on your existing results, resources & your personality. You can expect to work on your email marketing, social media & community-building activities.

We’ll put together a simple system & process that’ll help you increase your sales conversion & referral rate.

We’ll pinpoint your crystal clear & concise message & craft a few viral & engagement posts. You’ll write different posts following my proven method by leveraging buyer psychology to get the leads coming in. Then I review & critique your content.

We’ll optimise your sales process to increase your conversion rate, so you can enjoy better results with less work. By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

Together, we’ll create the simplest marketing plan on Earth for your business. And help you repurpose your content to be able to set and forget most of it.

By this point, your offer, your messaging, content & sales process basically lets people close themselves with very little effort on your side.

One of the versions of my Profit Zone method I used to help a client to go from making £9M in a year to over £20M in just 9 months. This method also helped me save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%.

End result? You’ll be able to simplify your marketing, fine-tuning your marketing message and methodology so these won’t hold you back from rapid growth and peace in your business anymore.

No more working way too hard talking to the wrong people and presenting your offers in the wrong way.

Pretty simple, right? And very effective.

But this is not for everyone, so who's a good fit to work with me?

they want better quality leads and more clients but they don’t want the “busy work”, they want to focus on money-generating tasks and they need a clear method they can follow

their content doesn’t generate buzz and/or leads because it lacks the clarity and powerful, unambiguous positioning and messaging required to generate those leads

they already know their material is great but for some reason, they’re stuck under the frustrating income ceiling that they want to smash through now

they don’t want to change niche or your offer (tweaking is fine) because it works but they need to up their game

they’re confident in their ability to convert all their new leads into clients

Are you ready to scale your business to the next level?

How it works

Step 1

starts with the Outstanding Gameplan

The purpose of the session is to recognise the uniqueness of your business, so you can stand out of the sea of sameness. And once you become outstanding, we’ll find a way to increase your profit without working more.

All this in a 2,5 hours online session.

Step 2

let the ball roll with Profit Zone

The Outstanding Gameplan uncovers the unique essence of your offer that’ll put you above all similar offers. After that, with the Profit Zone, I’ll show you the simplified processes, crystal clear, concise messaging, content and the easiest marketing plan you need to sell NOW… If you don’t have the time to wait 3-6+ months to start making money.

All this in 1 or 3 days.

What people are saying

Who am I?

I’m Viki Thorbjorn, an ex-athlete turned award-winning marketer. I’ve helped clients to go from making £9M in a year to over £20M in just 9 months. Or to save 6 figures in a client’s marketing budget whilst increasing their business growth by 270%. And just in 2021 alone I helped thousands of people with their business and gained hundreds of customers.

And I designed the Outstanding Gameplan to reveal the very unique, authentic essence of your business, letting you tackle the goals you care about, no matter how complex or ambitious they might seem.

Here’s a viral post template to generate hundreds if not thousands of leads